INTRODUCTION

Knowledge, Experience, Expertise

Copyright©Massive Analytic Ltd 2010

The Massive Group

Massive Group

Holding Company

Massive Analytic

Consulting & Managed Services

Massive Decisio

nKnowledge Process Outsourcing Analytic Software

About Massive Group

Advisory & Innovation

Solution Implementati

on

Outsourcing Managed Services

4 Service LinesADVISORY & INNOVATION

SOLUTION IMPLEMENTATION

KPO

MANAGED SERVICE

Industry SectorsPharmaceutic

al

Finance

Retail

Energy

Aerospace

Media

CompetenciesInformation

ManagementOrganisational Transformation

Decision Management

Technology

© 2008 Computer Sciences Corporation

Enterprise Pharma Industry Intelligence Program

RevenueForecasting

Clinical Dev &Regulatory

InnovationConsumerInsight

INDUSTRY

HistoryThe Pronus® Heritage

• 2001 founded to become a leading software supplier of business intelligence solutions

• 2003 – 2004 successful launch of Predictive and Visual analytic tools to visionary blue chip customers like BP, AstraZeneca and E.ON with the reputation of being ‘early adopters’ of new technologies

• 2005 Pronus was nominated for the IM2005 award

• 2006 creating a world-class own brand analytics portfolio

• 2007 achieved ISV Microsoft Certification and converged BI (ADVIZOR Platform) and Predictive Analytics (KXEN platform) to create ‘Decision Intelligence’ proposition

• 2008 Gartner “Hot 10 Vendors in BI”

• 2009 failed to complete trade sale to Indian Outsourcer

• 2010 shell subsidiary of Massive Group

About Massive Analytic• Founded 2010, HQ Covent Garden, London, kicked-off with our first client FT• Cradle-to-grave Broad Spectrum provider of Information Management • As a Trusted Advisor we guide our clients to IM Maturity across the whole of the

lifecycle from strategy to solution design to implementation• As a Managed Services provider currently the only EMEA partner for Birst™ the

first on-demand, self-service, automated business intelligence and analytics solution

• Our capability is based on nearly ten years experience and direct knowledge of successfully delivering BI and predictive analytic solutions in major companies across a variety of industries including:

– Financial Services (Thomson Reuters)– Online Media & Publishing (Financial Times Group, Nielsen)– Pharmaceutical (AstraZeneca, GSK, Pfizer)– Oil & Gas (BP)– Aerospace & Defence (BAE Systems)– Telecommunications (CW, Virgin Media)– Transport and Logistics (DHL)

Consulting & Managed Services

• Structured and unstructured data

• Business Intelligence• Data Warehousing• Master Data Management• Data Quality Management• Data integration• Corporate Performance

Management• Information Lifecycle

Management • Descriptive and Predictive

Analytics

Proven approaches

About Massive DecisionAdvisory & Innovation

•Provision of Decision Support Services and Industry Specific expertise through Knowledge Processes

Integration with existing capability•Augmentation of Capability

•Evolution of Capability

Global Solution Delivery

Onshore/Offshore

management

Knowledge Process Outsourcing

About George Frangou CEO

• Specialist:– Decision Management encompassing people, processes and technologies– Predictive Modelling , data mining and analytics– Highly complex information-centric transformation

• Direct knowledge and exposure to industry leading solutions including KXEN, SAS, SPSS, Nstein, Cognitive Match, Autonomy, Méthode and many more

• Innovator:– ‘Predictive Dashboards’ (by integrating BI and Predictive Analytics) – Virtual Parks, "telematic real estate" for fostering innovation – UK fibre optic broadband infrastructure now operated by Virgin Media

• One of the World’s leading experts in 'Decision Intelligence‘:– Causality® Modelling Method in the early 2000s designed to predict the probability of companies

achieving their ambitions for growth and profitability– Enables organisations to recognise what is coming early enough to take evasive action or steer toward

an emerging opportunity– Vision to realistically put decision intelligence in the hands of decision makers led to the founding of

Pronus in 2001– Introduced it into major companies across a variety of sectors including pharmaceutical giants

AstraZeneca and Pfizer, Aerospace and Defence companies BAE Systems and Telecom and media companies like Cable & Wireless and Nielsen

Example Case StudiesCUSTOMER ANALYTICS – Thomson Reuters •Post merger multimillion dollar master data program to transform the customer experience with more than 50 people directly involved in the program affecting 10,000

•Benefits delivered included enhanced trust and shared usage of customer data and a technology framework to support the redesigned business processes.

DATA FACTORY - Nielsen•Nielsen built one of the largest retail sales data factories in Europe to analyze sales data from many retailer channels and countries throughout the region and is supported by a range of diverse analytic tools

•Nielsen uses the Pronus tools to validate and assess data for outliers and inconsistency that might otherwise skew the data and create inaccuracies

Transformation Programmes

Example Case StudiesSupply Chain and Logistics Optimization – BAE Systems • Simulation modelling in Performance Based Logistics to optimize

‘Leaning’ specifically to balance cost and contractual requirements for operational uptime

Price Modelling - BP• Models were built combining predictive analytics with data

visualization predicting optimum retail fuel price

Risk Modelling and Analysis – Financial Services• Development of advanced models integrating three analytical

techniques: Discounted Cash Flow, Decision Trees, and Real Options; this analytical approach was developed for situations with high risk, exposure to volatile markets, longer time horizons, and progressively increasing development costs

Predictive Dashboard Solutions