Upload
event2mobile
View
284
Download
1
Embed Size (px)
Citation preview
Varun Kashiv,
Director - Business Solutions USA
For a Quick Chat with Varun in Twitter:
@VKashiv
Mihir Shah, Product Manager
Joining with Varun, are:
Get in touch:
www.event2mobile.com
www.twitter.com/event2mobile
Stephen Blandon, Senior Mobile
Consultant
www.facebook.com/event2mobile
1. Event apps are integral part of conferences/trade shows
2. Four factors required for event app download:
a. Users should know about the app
b. Users should find the app to be useful
c. App should be easy to find
d. It should be easy to download
Four Factors for Event App Download
1. Organizers need to reach out to prospective attendees
about the app
2. Sufficient time should be given to the users to learn about
the app
3. To let users know about the app’s existence:
a. Launch the app early
b. Promote it through various channels
Let Users Know About the App
1. Launch at least 2-4 weeks before the event
2. Optimize the app for all platforms - iPhone, iPad,
Blackberry, Android
3. Plenty of time given for promotion
4. Even if all the event information like floor map etc.are not
available, launch the app. Allow users to update data in
the app without asking them to download new version
5. App should support wifi technology. Expecting users to
rely only on their data plan not prudent
Launch the App Early
1. Without promotion, not possible to reach out to the
prospective users
2. Promotion can be done through
a. Social media
b. PR Distribution
c. EDMs
d. Blog, Infographics and Website
e. Speakers, Sponsors, Exhibitors
f. Promotion at the Event
Promotion
Social Media
PR
EDM
Blog
Promote at
Event
Promote by
Participants
Websites
Infographics
1. Promote the app on owned social channels specially - Twitter,
2. Use PR articles to promote the app
3. PR articles are archived and come up in search results. Users can
come across the app related articles while searching for the event
4. Keep some budget aside for online and print ads
Social Media & PR Distribution
1. EDMs - Electronic Direct Mailers are excellent, low cost to
promote the app
2. Prepare dedicated EDMs highlighting the app for prospective
attendees
3. Blogs, infographics are another tools
4. Event website must have information about the app with call-to-
action (CTA) button to the app store page for download
5. Registration form can also have similar CTA button
EDMs, Blog, Infographics and Website
1. Ask your speakers, sponsors & exhibitors to promote the
app in their social channels
2. Within the app, give a link to the official pages of the
sponsor - it will give the sponsors a reason to promote it
Speakers, Sponsors & Exhibitors
1. Promotion of the app at the event is must
2. Place hoardings at the venue with information about the app
3. Printed QR codes on banners can be placed at the venue
for easy access to the url for app download
4. Announcement about the app and brief introduction to it on
the first day of event
Promotion at the Event
1. Users should find the app valuable. Provide the features
which most users want in an event app viz.
a. Information about the event & surroundings
b. Easy means to network with others
c. Directory of key information about exhibitors &
sessions
d. Fun elements
2. Keep the option of delivering relevant news through the
app even after the event is over
Entice the Users
4. Create video tutorial to make the users at ease & spread
the video content through EDMs & website
5. Incentivize the users to download the app through reward
points or special benefits. Eg - show sneak peek of the events
6. Do not give entire information about the event in the
website. Keep some details to be seen in the app only
Entice the Users
1. event2mobile framework has many such useful features viz:
a. Agenda allowing users to make own itinerary
b. Floor maps, information about surroundings
c. Speaker, exhibitor, sponsor information
d. Networking, Social Wall for easy collaboration among
attendees
e. Photowall, games to add fun element
f. Live Q/A, Polls, Surveys to give feedback on real-time
Some Useful Features in event2mobile
1. App name should be connected to the event. It would make it
easier for users to search it in the app store
2. Make a dedicated webpage describing the app advantages. If
anyone searches online for the event app, more chances of him
of getting the information easily
3. Place signage about the app at the entrance, information booth
4. Kiosks should be available for app support
Easy to Find the App - Online & at Event
1. Share a shortened url for downloading the app
2. QR codes gives easy access to download the app. Ask app
developer to provide a QRC
3. Include a text version of the url below the QR code
4. Use the option of sending the app url through sms
Easy to Download
Bill & Melinda Gates Foundation
1. Bill & Melinda Gates Foundation required mobile solution for their Grand
Challenges Annual Meeting 2014.
2. event2mobile provided mobile solution with various features for smooth
collaboration, viz:
a. Social Media Integration through Linkedin, Twitter and Facebook
b. Live Q&A for presenter /conference
c. News and updates when changes are made to an ongoing event
d. Map integration
e. Personalized itinerary
f. Web based administration interface (CMS)
g. Multi-event usage
1. event2mobile adopted by Congress of the Asian Society
for Transplantation (CAST) for their 2015 event
2. Polling in a session occurred using event2mobile among
1000 attendees
3. Result of the polls declared within minutes and displayed
on big screens
4. Results were 'live' and were automatically refreshed so all
the users could see the numbers rise on the big screens
CAST 2015
1. CalDerm, the California Society of Dermatology & Dermatologic
Surgery, required an event app at 2014 Annual Meeting in California
for smart networking and delivering industry expertise.
2. event2mobile provided robust online meeting platform
3. Provision of One to One networking
4. Easy access to exhibitors, sponsors and speakers information
5. Option for Business Card Exchange
CalDerm - 2014 Annual Meeting in California
Talk to us
Our Global Presence
Email: [email protected]
SIN
GA
PO
RE
N
EW
YO
RK
168 Robinson Road,
#12-01 Capital Tower
Singapore 068912
Phone: +65 8428 4499
22 Cortlandt Street, Suite 1635
New York, NY 10007
USA
Phone: +1 800 385 1422
UK
Faraday Wharf,
Innovation Birmingham
Campus,
Holt Street, Birmingham
Science Park Aston,
Birmingham, B7 4BB.
Phone: +47 (0) 465 77716