How to market your event app Follow these three steps to successfully promote your event app before the launch date, once the app is live, and during the event. by Cvent 1. Gather Prepare your promotional materials. (Find all templates in the “Marketing Your App” tab at crowdcompass.com/gettingstarted) } Get the QR code and short URL to your app } Design website banners } Design and print all collateral for "How to Download App" } Write app teaser emails and social media posts } Write “App is Live” emails and social media posts } Create pre-scheduled push notifications and post-event emails asking people to rate the app 2. Promote Create your promotion calendar and figure out the “who, what and when.” Decide who will be sending which promotional material and on what date. } Post banners on website } Launch teaser emails and send tweets } Send "App is Live" emails and tweets } Give speakers the QR code and URL to the app so they can promote their sessions 3. Reinforce Encourage your attendees to download the app and provide on-site support during your event. } Train your staff on how to download and use the event app } Include the QR code on signage near your registration table } Put out all collateral: pop-up tabletops, postcards, etc. } Include PowerPoint slides in your event kickoff presentation } Continue promoting your event app on social media

by Cvent How to market your event app - CrowdCompass...How to market your event app Follow these three steps to successfully promote your event app before the launch date, once the

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How to market your event appFollow these three steps to successfully promote your event app before the launch date, once the app is live, and during the event.

by Cvent

1. GatherPrepare your promotional materials. (Find all templates in the “Marketing Your App” tab at crowdcompass.com/gettingstarted)

} Get the QR code and short URL to your app

} Design website banners

} Design and print all collateral for "How to Download App"

} Write app teaser emails and social media posts

} Write “App is Live” emails and social media posts

} Create pre-scheduled push notifications and post-event emails asking people to rate the app

2. PromoteCreate your promotion calendar and figure out the “who, what and when.” Decide who will be sending which promotional material and on what date.

} Post banners on website

} Launch teaser emails and send tweets

} Send "App is Live" emails and tweets

} Give speakers the QR code and URL to the app so they can promote their sessions

3. ReinforceEncourage your attendees to download the app and provide on-site support during your event.

} Train your staff on how to download and use the event app

} Include the QR code on signage near your registration table

} Put out all collateral: pop-up tabletops, postcards, etc.

} Include PowerPoint slides in your event kickoff presentation

} Continue promoting your event app on social media