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Listen On Demand: https://www.brighttalk.com/webcast/5568/126287
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Impact of BCI in Consumer Applications
How Will You Control Your Smartphones in the Future?
Jabez Mendelson
Technical Insights
September 24, 2014
© 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
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Jabez Mendelson
Functional Expertise
� Market research and finance expertise, which include experience in various industries. Particular expertise in:
- Business Intelligence
- Financial Services
- Information Technology
Industry Expertise
� Experience base covering broad range of sectors, adept in understanding customer needs and leveraging long-
standing working relationships
- Automobile
- Food and Beverages
- Financial Services
- Computer Networks
What I bring to the Team
� In-depth technical knowledge coupled with functional expertise
� Adept in the latest business intelligence and risk management tools
� Strong analytical skills
� In depth marketing and finance domain knowledge
Career Highlights
� Before Frost and Sullivan, worked and interned with various organizations like:
- Krupa and Co, Chennai
- Hyundai Motor India Limited, Chennai
- United Spirits Limited, Chennai
Education
� Master of Business Administration from Anna University, Chennai, India
� Bachelor of Engineering (Electronics & Communication) from Anna University, Chennai, India
Jabez MendelsonResearch Analyst
Technical Insights
Frost & SullivanGlobalChennai
Place photo hereShadow Background
for effect
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Agenda
Current User Interfaces in Consumer Applications
Brain Computer Interfacing – Enabling next-gen interfacing
Key enabling technologies of BCI
Year of Impact
Drivers and Restraints for adoption of BCI in consumer applications
Funding Scenario
Notable Developments in BCI for consumer applications
Potential Applications
Technology Convergence Scenario
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User Interfaces Enabling Smart Applications Today
Gesture Recognition
3D User Interface
Touch Technology
Voice Recognition
� Identification and recognition of human gestures
� Interpretation of the gestures into algorithms
� Interaction with the systemthough multi-touch capacity.
� The input is given by thetouch of the screen which isthen interpreted intoalgorithms
� Recognition of the voice of the speaker and converting them into text
� Interpretation of the text into algorithms
� Applications include smartphones, consumer applications, automotive, and aerospace.
� Three dimensional interaction
� Interaction with the system in a 3D environment
� Virtual and augmented reality interaction
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Brain – Computer Interfacing (BCI)The ultimate human computer interaction
Sense
Process
Control
� BCI or Machine-mind interaction is the future interaction interface in consumer
applications
� BCI is the direct communication between the human mind and the machine
� Bi-directional process (human mind�device control, device�human mind control)Ove
rvie
w
BCI
BCI Methodologies
InvasivePartially Invasive
Non-Invasive
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Key Enabling Technologies of BCI
EEG
• Electroencephalography (EEG)
• Extremely non-invasive
• Records electrical activities directly from the
brain
� Portable
� Low hardware
cost
� Low set up cost
� High temporal
resolution
• Highly susceptible
to external noise
• Poor spatial
resolution
• Corruption of data
due to artifacts
fMRI
• Functional Magnetic Resonance Imaging
(fMRI)
• Non-invasive
• Uses MRI technology
• Measures the activates in the brain by the
changes associated in the flow of blood.
� High spatial
resolution
� Better temporal
resolution
� Large coverage
• Users are subjected
to high noise
• Affects implanted
devices
• Heats up the body
MEG
• Magnetoencephalography (MEG)
• Non-invasive
• Magnetometers are used to record the
magnetic fields produced by the electrical
activities of the brain
� Better spatial
resolution
� More accurate as
activities in the
brain are localized
• Expensive
Hardware
• High set up cost
• Not as good as fMRI
in localizing
NIRS
• Near-infrared spectroscopy (NIRS).
• Non-invasive
• Measures the changes in the cerebral blood
flow.
• Partial replacement for fMRI techniques
� High spatial
resolution.
� Resistance to
external noise
� Portable
� Infant friendly
• Cortical tissues of
the brain alone can
be scanned
Key Technologies
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Supporting Technologies for BCI
Wireless Communication
�Crucial for mobile applications
�Bluetooth is a promising technology to enable BCI in smartphones and other consumer applications
Processors
�Provides the required high performance processing capability
�Energy efficiency and high performance are key requirements for BCI in consumer applications
Robotics
�Using brain signals to control motors
�Robots can provide high degree of freedom in creating effective devices
Software Algorithms
�Software Development Kit (SDK)withcomplex algorithms to interpret brain signals
�Creates new avenues for the development of new applications while using the brain signals as the input
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Year of Impact: 2020 – High Adoption Potential
2014
2025
2014
2015
2017
2020
2014� High interest observed towards adoption of BCI
across a number of consumer applications
� Increasing trend in R&D efforts
� Potential to serve as an alternative to conventionaluser interfaces in smartphones and otherconsumer applications in the coming decade
Organizations
� Emotiv
� Neurosky
� Mindgames
� Interaxon
� BitbrainTechnologies
� Nielsen’s Neurofocus
� Gain Play Studio
� BCInet
2020 and Beyond� Increased interest of BCI in gaming, mobile
applications and also adoption of BCI in developingsmart homes.
� Wireless and light weighted BCI headsets will bethe key enabler of human-machine interfacing .
� Immersive gaming along with the development ofother technologies such as Augmented reality canopen up new applications such as ABCI(Augmented BCI).
� Interest in initiating “telepathic interaction”enabling human technology interaction.
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Factors Influencing and Encumbering the Adoption of BCI in Consumer Applications Today
Non-Invasive Technologies
Improved user
experience
Emergence of new
technologies
Inconvenience to users
Cost
Technological challenges
2014 2020 2025
Drivers
2014 2020 2025
Restraints
High Medium Low
Impact
10
Funding Scenario
Governmental Agencies
Funding / Grant
Contract
Angel
Investors/ Seed
Funding
Angel
Investors/ Seed
Funding
Venture Capital
Agencies
Venture Capital
Agencies
Funding/ Strategic
Investment
Partnership
Private Sector
Funding
Crowd funding
� VC funding of BCI companies indicates the commercial
potential of the technology for mass market applications
� Government agencies in USA and Europe are actively funding
BCI projects
� Most of the funding is aimed at improving the quality of life of
disabled patients
� Interest of consumer applications is growing. Crowdfunding is
an important platform on which companies are showcasing
there technology and garnering end consumer interest
Emotiv, USA �$1.6 millionNeurosky, USA�$12 millionInteraxon, Canada�$0.3 million
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Notable Developments in BCI for Consumer Applications
Neuroheadsets
Emotiv
� Emotiv, a US based company develops
EEG based neuro- headsets and
software development kit for BCI
enabling applications
� The neuroheadsets can find application
in fitness trackers, healthcare and
consumer applications
Neurosky
� Neurosky, a US based company develops EEG
based range of bio-sensor solutions including
neuro- headsets and software development kit.
� The solutions developed by the company can find
application in gaming, immersive gaming,
education, automotive and healthcare.
Neurogaming
Mindgames
� Mindgames, an Iceland based company develops
neurogames which are mind-controlled games
for smart phones.
� Develops mind-controlled games for iOS devices
with the help of Neurosky MindWave headsets
Interaxon� Interaxon, a Canadian based
company develops EEG based
brain-sensing headbands and
software development kit for BCI
enabling applications
GainPlay
StudioBCInet
Neuromarketing
Neurofocus
BitBrain
Technologies
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Future Impact of BCI technology on Consumer Applications
2015 20252020
Impact
Low
Medium
High
Impact of BCI aiding products Across Consumer Applications
Gaming
Immersive
GamingAugmented
RealitySmartphones
Neuromarketing RoboticsConnected
Home
Gaming Immersive
Gaming
Augmented
RealityMobile
device apps
NeuromarketingConnected
Home
Smartphones
& Tablets
Augmented
Reality
Toys
Unmanned Vehicles
Thought Controlled Robotics
Brain– to– Brain Communication
Thought Controlled
Smart Devices
BCI Games and apps
Portable Headsets
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Next gen Smartphones -The Future of Thought Controlled Devices
Development and
commercialization of the
next generation smart device
and its applications can be
expected around 2019-2020.
Year of Impact – 2019-2020
2013 20202014 2016 2017 2018 20192015
Next generation smart device will provide,
• Portability and customization capability based on specific end user needs
• Thought-controlled texting and calling with Increased accuracy
• Convenient usage for long hours due to the light weight property of the device.
Industry Initiatives
• Emotiv, an US based company
is developing their new
generation BCI headsets
named Emotiv Insight which
can accurately receive the
brainwave signals.
• Various companies and
universities globally are
working towards the
development of brainwave
sensing headsets which can
be used to control the
entertainment devices, play
games and even control the
environment of the home with
the mind.
Technology Convergence Scenario: Next generation Brainwave Sensing Smart devices
Light weight
composites
Flexible Electronics
Next gen Smart
devices
Brain-ComputerInterface
Wearable Electronics
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Next Steps
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For Additional Information
Jabez Mendelson
Research Analyst
Technical Insights
+91-(0)-44-66814118
Kasthuri Jagadeesan
Program Manager
Technical Insights
+44-(0)-1865-398-625
Sumit Kumar Pal
Senior Research Analyst,
Technical Insights,
+ 91-(0)-44-66814001 [email protected]