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PresentsPresents
TechnographicechnographicProfilesProfiles
TheTheProfilesProfilesTheTheProfilesProfiles
CREATORCREATORSSlisten, talk about us, energized
about us, support others, help design message
What we expectWhat we expect
- listen to their content, - give them trials, samples, - invite them to forums/online helpdesks, - let them have input
What We will doWhat We will do
CriticsCriticsListen, talk about us, energize others, they need support
What we expectWhat we expect
- know what they’re commenting on, what’s important to them, understand how critical they are, put your business/pages right in front of them and have them review it (online content placement), generate advocacy, give them influence on the 4p’s
What We will doWhat We will do
CollectorsCollectorslisten to who they listen to, talk to each other, energized about us, share with eachother
What we expectWhat we expect
- know who spreads the word/ collects info related to your business, use their channels to connect with other collectors, use their tags/trends/content to filter down to higher potential users, Take advantage/participate in the sharing community
What We will doWhat We will do
JoinersJoinersunderstand them, build/join community, excited about us, listen to discussion of community
What we expectWhat we expect
- Know which sites people who are most likely to use/buy/follow/read are using & why their using. Make information easily available for them (ads, fan pages, celebrity tweeting etc.)Give them the opportunity to participate and make it easy. Connect them to like minded users and listen to their conversation
What We will doWhat We will do
SpectatorSpectatorsswant to know what they want,
excited about us, embrace us
What we expectWhat we expect
- Know what content is important to them, follow their consumption habits/trendsBuild content and make available to spectators based on habits/trendsGive them something cool/interested to get excited aboutProvide them resources to learn more (connect to blogs, rss feeds, new content)Listen to the communities that they follow
What We will doWhat We will do
InactivesInactiveswant to know as much as we can, try to turn them into another technoprofile.
What we expectWhat we expect
- Get listed on google search/placesMake information very easily accessible (SEO, specific services)Get listed in directories of all kindsHave a good website
What We will doWhat We will do
Questions?Questions?
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