Slides from the 2013 International Conference of Crisis Mappers in Nairobi, Kenya. Learn more at crisismappers.net
1. Panel 2 @CrisisMappers#ICCM
2. Crisis Mapping for Conflict Management 3. Theo Dolan @theodolan 4. Helena Puig Larrauri @helenapuigl 5. Three challenges Bias of connectivity Thin engagement Ethics 6. Two lessons Design for engagement Listen to peacebuilders 7. One missed opportunityLook beyond data processing and communications for early warning. 8. www.howtobuildpeace.com www.howtobuildpeace.com/db 9. Rachel Brown @amanirachel 10. Sisi ni Amani we are peace. 11. The SMS [text messages] warned usbe vigilantso everyone was prepared Some [messages] were incitingI guess they were drafted by an organized lot of people, just to scare people The SMS [text] message was used to actually mobilize people and collect them in the usual places of meetings. This is where they were given the weapons 12. TraditionalMobileCommunity forums Debates Face-to-face outreachCivic education Peace messaging Violence disruptionBuilds credibility, trust, and community investmentEnables rapid and direct communication 13. CURRENT LOCATIONS Over 65,000 users registered on SNA-K Korogocho Baba Dogo Mathare Huruma Kariobangi North Dandora Kamukunji Narok County Burnt Forest Eldoret Nakuru Sotik Transmara West 14. Goal: To create a dependable behavior change communications model that provides Sisi Ni Amani with effective violence prevention and intervention messaging.Process: FOCUS GROUPSCO-CREATIONDRIVERS ANALYSIS30+ hours of focus groups with all key target audiences.Co-creation of messaging with research participants through situation simulations.Narrative data analysis of the patterned behavioral barriers and drivers for each audience segment.LEARNINGSMODEL DEVELOPMENTPost-campaign deeper research on behavioral drivers.Application of messaging output into behavior change communications model (SMS software).MESSAGING REFINEMENT Refinement of messaging based on (1) identified drivers; (2) risk management criteria; (3) situation and segment targeting. 15. During the March 2013 election SNA-K sent:682,227 messages 65,000 subscribers 16. Did you ever forward a SNA-K message?Did you ever have a conversation about a SNA-K message?Survey taken about SMS during the election period Sample Size = 7,350 17. 92% of subscribers said SNA-Ks text messages had a positive impact on preventing violence in their communitySurvey taken about SMS during the election period Sample Size = 7,350 18. People were afraid to commit violence because thought the messages meant they were being watched. The messages made me relax even in the midst of the violence that was happeningI still felt like someone was in control and watching and I knew things would be okay in the end after reading the message. 19. Lessons Not every message is right for an SMS More messages can mean less impact Targeting is key Combination of traditional/mobile communication is essential Effective collaboration with relevant response actors is required 20. Challenges for the future Long-term engagement Refining feedback loops for scale while maintaining quality Better timing & targeting of messages Measuring impact More collaborative work 21. Peter Mwamachi @UNDP 22. Intro National Steering Committee on Peace Building and Conflict Management (NSC)National Conflict Early Warning and Early Response System 23. Info dissemination thru maps 24. Challenges; resources, coverage, technology, competing interestsLessons; Power of partnerships Strength of information & technology (+tive & -tive) Inclusivity and participation at the local level Trust is key Way forward; Policy and coordination Gender and EWER Technology for EWER Linkage btwn EW & ER Risk management 25. ASANTENI27 26. Helena Puig Larrauri @helenapuiglRachel Brown @amanirachelPeter Mwamachi @Amani108 27. Thanks for participating! @CrisisMappers#ICCM 28. CrisisMappers 2013Many thanks to our sponsors!