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Signa Tweet THOMAS & FRIENDS Thomas, Mia, Isabelle, Julia, Paula, Daniel, Basim

Hyper Island: SignaTweet Case Study

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SignaTweet is a platform that facilitates a showcase of soft-skills recommendations from users' Twitter network. It Tweets a question asking for recommendations, then takes the answers and turn them into a rotating, embeddable and shareable GIF of testimonials.

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Page 1: Hyper Island: SignaTweet Case Study

SignaTweetTHOMAS & FRIENDS

Thomas, Mia, Isabelle, Julia, Paula, Daniel, Basim

Page 2: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

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SignaTweet THOMAS & FRIENDS

Page 4: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

Page 5: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

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SignaTweet THOMAS & FRIENDS

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SignaTweet THOMAS & FRIENDS

find people

you admire

find their channels connect

contact you backwait

find companies

you loveI need a job

have a conversation

Page 10: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

curriculum and portfolio to convey hard skills

first moment to prove soft skills

find people

you admire

find their channels connect

contact you backwaitI need a job

have a conversation

find companies

you love

Page 11: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSSoft skills are getting more important

torchgroup.com“Because businesses have become less dictatorial and more social, the value of soft skills to an organization is growing.

In order to gain a competitive edge, employers want people who know how to handle themselves at work and how to relate to customers and colleagues.”

littlethingsmatter.com“It’s often said that hard skills will get

you an interview but you need soft skills to get and keep the job. It’s no longer enough to be an expert in a field of knowledge. Competition is fierce; it’s your soft skills that make

you stand out.”

astd.org“Traditionally, higher education has not focused on teaching these skills; however, many for-profit sector schools have begun to integrate them into their curriculum, bringing a greater awareness to this growing training need.”

Page 12: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

connectcontact

you backwaithave a

conversation

Page 13: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

Page 14: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSStrategy

GETPeople Laura

Jordan Bambach wants to work for

TOnotice her

and to want a conversation

with her

BYdeveloping a

service that helps her to convey her

soft skills.

Page 15: Hyper Island: SignaTweet Case Study

SignaTweet

Page 16: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSWhy recommendations?

@mrcrazyps

Page 17: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSWhy Twitter?

@MathieuLcz

Page 18: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSWhy GIFs?

@lisakpage

Page 19: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

WHAT DOES OUR SERVICE LOOK LIKE?

Page 20: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSTrying Product Development Processes

Page 21: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSArchitecture

Page 22: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

connect with

Twitter

ask contacts

preview question

question Tweet

success

choosequestion

select endorseme

nts

review SigTweet

download or share

log-in

Experience & User Goals

1generate question

2make

SignaTweet

SignaTweet

Page 23: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSPaper Prototypes

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SignaTweet THOMAS & FRIENDSLow Fidelity Wireframes

Page 25: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype

Page 26: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSINVISION: High-Fidelity Prototype

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SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype

Page 28: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

WE HAVEN’T GOTTEN TO DEVELOPING THE PRODUCT...

Page 29: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSCost

DEVELOPMENT WORKNikita and Louis’ advice:

Development work that converts Twitter feed into GIF

is roughly

3 long, full days

ODesk Average Hourly Ratefor overseas developer

£143 Days

£525

FULL DEVELOPMENT WORKLouis’ advice:

Full development of the entire platform would take at least 1 month

of intense work.

1 month

£3500

RACKSPACE HOSTINGMonthly Cost

£65Annual Cost

£780

FURTHER DEVELOPMENT & MAINTENENCEHourly Rate

£22 – £50

Page 30: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

BUT WE HAVE A PLAN B

Page 31: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSDaniel’s tutorial

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SignaTweet THOMAS & FRIENDS

@laurajaybee

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SignaTweet THOMAS & FRIENDS

MAYBE IT’S TIME FOR A REFLECTION?

Page 34: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSMilestones

1.  project conception & initiation

2. project definition & planning  

alignment on our values

alignment on our idea

first draft project plan

workshop Julia PM strategies

Page 35: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSMilestones

3.  project launch & execution

4. project performance & control

task division

5. project close & evaluation

decision to not use a developer

need for re-alignment

need for resource allocation

use of reflection and blog

Page 36: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDS

HIRE ME, MAYBE?

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SignaTweet THOMAS & FRIENDS

Page 38: Hyper Island: SignaTweet Case Study

SignaTweet THOMAS & FRIENDSThanks!