Growth Hacking Workshop for Hyper Island

Growth hackingElia Mörling for Hyper Island 23/10

the growth hacking deck

#HYPERGROWTH workshop with hyper island students



1. why growth

build it & they will come

source: http://www.terminally-incoherent.com/blog/2013/11/04/what-happens-to-nuclear-power-plants-during-a-zombie-apocalypse/

http://www.terminally-incoherent.com/blog/2013/11/04/what-happens-to-nuclear-power-plants-during-a-zombie-apocalypse/

HOW COULD THEY BEAT US TO IT IN 6 MONTHS?

source: http://dealbreaker.com/2012/01/bonus-watch-12-goldman-sachs-morgan-stanley/

http://dealbreaker.com/2012/01/bonus-watch-12-goldman-sachs-morgan-stanley/

in the absence of big budgets, startups learned how to hack the system to build their companies. MICAH BALDWIN, founder of graphicly and mentor at techstars and 500 startups

runway

burn rate

validated learning

source: http://www.allbusinessideas.net/what-is-risk-management/

http://www.allbusinessideas.net/what-is-risk-management/

”when in doubt, run experiments - in a specific market - to harvest data”erik starckfounder of startup studio , hackernytt, the frank family

THE GROWTH MYTH

Press Wearing off of novelty

Trough of sorrow

Profitable &!sustainable

Wiggles of!false hope

THE TRUTH

source: http://www.avc.com/a_vc/2012/03/the-startup-curve.html

Promised!land

http://www.avc.com/a_vc/2012/03/the-startup-curve.html

keys to success?

profitable !repeatable!

scalable!doable

almost every failed startup has a product. what failed startups don’t have are enough customers Gabriel WEINBERG justin mares

2. segmentation

”Segment or die”Mikael Uusitalo Founder of centipede solutions

TRIBAL SEGMENTATION

Data: eCairn

TRIBAL PERKS

SOCCER TRIBE

SYMBOLS

LANGUAGE

INFLUENCERS STORIES

PLACES

EXPERIENCES

VALUES!BELIEFS

”start small and monopolize” PETER THIEL

tesla motors

volumental

3. A framework for growth

CUSTOMER JOURNEYHEAR ABOUT

SIGN UP

COME BACK

SHARE

BUY

CUSTOMER STATEHEAR ABOUT

aware

SIGN UPtrust

COME BACKsatisfied

SHAREpassionate

BUYconvinced

ACQUISITION

ACTIVATION

RETENTION

REFERRAL

REVENUE

AARRR

ACTIVATION

RETENTION

REFERRAL

REVENUE

ACQUISITION X

X X

TRADITIONAL

ACQUISITION# visitors

ACTIVATION# signups

RETENTION# returning

REFERRAL# referred

REVENUE# $$$

KPI

4. VIRAL LOOP

2. MVP3. CONVERSION

1. SEGMENT

3. FUNNEL

3. CHANNELS

4. the growth hacking routine

”understand your business model, many streams make a river, and stay in constant beta”Thomas Björk Program Manager, Digital Data Strategist at Hyper Island

ACQUISITION100 visitors (+10)

ACTIVATION10 signups (-5)

RETENTION200 returning (+20)

REFERRAL5 referred (-5)

REVENUE$1000 (+100)

1. HOW DID WE PERFORM?





REVENUE$1000 (+100)

2. WHYfacebook ads

prod e-mails





REVENUE$1000 (+100)

3. EXPERIMENTS TO KEEP





REVENUE$1000 (+100)

4. SELECT FOCUS





REVENUE$1000 (+100)

4. EXPERIMENTS TO RUNleaderboard

5. stages of growth

”You don’t need a growth hacker if the product is crap. if it’s great users will want to recommend it.” Nicolas Fogelholm Co-Founder Tulos Helsinki Oy

DISCOVERY

Discovery

PRODUCT MARKET FIT

TRACTION

GROWTH

HYPER GROWTH

LEARNING

HypergrowthGrowth

Traction

Productmarket fit

Discovery

LEARN

LEARN

LEARN

doubledown

fullthrottle

CLARITY

CLARITY

MINIMUM VIABLE BUSINESS

LTV>CPA

MOVING THE NEEDLE

HypergrowthGrowth

Traction

Productmarket fit

Discovery

WHEN TO THROTTLE

HypergrowthGrowth

Traction

Productmarket fit

Discovery

X

STARTING SMALL

HypergrowthGrowth

Traction

Productmarket fit

Discovery

GROWTH MACHINE

HypergrowthGrowth

Traction

Productmarket fit

Discovery

THE SHORT-CUT TRAP

HypergrowthGrowth

Traction

Productmarket fit

Discovery

X X

”forget long term relations, you will mostly experience failures, but it’s worth it when you succeed in the end”JESPER åström superdrive, For Sure, APPLR, Hyper Island

Tribaling.com

elia mörling [email protected]

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Growth Hacking Workshop for Hyper Island