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My Hyper Island presentation delivered on April 12, 2011 in Los Angeles.
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Going OnlineWith MarketingHyper Island Master Class #HIMC
Tuesday, April 12, 2011
DIGITAL STRATEGISTw/ a splash of fashion and music at
LoveTheCool + Villani Productions
@MichelleMMM
by
http://LoveTheCool.net/StrategyLEARN MORE >Tuesday, April 12, 2011
THE CHANNELS
• SOCIAL NETWORKS
• COMMUNITY
• GEO
• WEBSITES
• VIDEOS
• MOBILE APPS
Tuesday, April 12, 2011
ME + FORD went online with the
Ford Fiesta Movementsocial networks
communitygeo websites videos mobile apps
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
PRESSURE!
Tuesday, April 12, 2011
not always easy making friends...
Tuesday, April 12, 2011
everything you need to know you learned in kindergarten...
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
• be nice
• share
• don’t lie
and some stuff we learned as adults...
Tuesday, April 12, 2011
• be positive
• avoid politics and religion (unless your business is politics or religion)
• tell the truth
• don’t swear too much
• avoid conflict and controversy
• don’t argue with irrational people
Tuesday, April 12, 2011
your customer’s primary destination spam-free
promotion
24/7community
adwords-style advertisingglobal & hyper-local
useful engagement apps
silo-style creates great testing
ground
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
Facebook is bending overbackwards to help pages
grow
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
already their website isall about
engagementand User
Generated Content
Facebook app flows naturally...
Tuesday, April 12, 2011
http://www.youtube.com/watch?v=cooAmLd2GoQ&feature=player_embedded
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
less important than Facebook
brilliant for brand customer service
great for content consumption:
create lists and listen
180 million accounts
only 17 million follow over 50
people
the average person does not use
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
customer service
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
connect with customers when they are mobile
collect customer data
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
these days websites are better for projects
a primary object of any good website strategy should be to grow the
Facebook community
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
does it all
the site is the hub
where the brand owns their contentsocial networks
communitygeo websites videos mobile apps
Tuesday, April 12, 2011
I mean, Facebook could go down...
Tuesday, April 12, 2011
It’s a meritocracy
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
you gotta be the best of the best...
Tuesday, April 12, 2011
http://www.youtube.com/watch?v=JI6puP3cClM
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
or the best of the worst...
Tuesday, April 12, 2011
http://www.youtube.com/watch?v=CD2LRROpph0&feature=player_embedded#at=34
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
brand channels build community
http://www.youtube.com/ytshowandtell?x=brandChannels_examples
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
most people with $ to spend aretethered to their mobileevery waking moment
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
apps are your bridge to them
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
introduced hashtags to appeal to brands
http://briskpic.com/
social networkscommunity
geo websites videos mobile apps
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
iPad app gets the whole
family involved
Tuesday, April 12, 2011
social networkscommunity
geo websites videos mobile apps
http://tribalddb.com/news/work/ddb-group-uk-launches-volkswagen-configurator-iphone-app/
giving customers the opportunity to be creative with your brand!
Tuesday, April 12, 2011
@MichelleMMM
LoveTheCoolTuesday, April 12, 2011
![[Hyper Island Exhibition] INSENSE](https://img.dokumen.tips/doc/110x75/5463060ab1af9f936c8b527f/hyper-island-exhibition-insense.jpg)
