Upload
per-pettersson
View
79
Download
2
Tags:
Embed Size (px)
Citation preview
Acquision & Business Optimisation
Hello Hyper Island and future Digital Data Strategists
Questions? @per_p over at Twitter
Acquisition: search, we’re...
● Looking for products● Compairing prizes● Reading reviews● Digging for coupons● It is personal● It is local● And we’re bombarded with ads, everywhere
Acquisition: social, we’re...
● Discussing with friends● Asking the opinions of strangers● Expecting response from brands● And we’re bombarded with ads, everywhere
Acquisition: where to put your efforts
Search
● For ads you need money● For local listings you need some
time and focus● For regular content, like web
pages, you need time, focus and preparation which in the end means money
Social
● For ads you need money● For regular discussions and
engagement, you need time, focus and preparation which in the end means money
So your business optimisationis more a question ofbudget and time.
Let’s do the no budget
and no time version
Google Keyword Planner (google it)
● Tells us what people are searching for● Tells us how much people are searching for it● Tells us how much people are willing to pay
for ads on the topic
Google Keyword Planner (how to)
● Target on location and language● Don’t choose keywords no one is using● Look for seasonal changes in the data● Are you facing tough competition - pay to be
on top with ads
Important page elements
● Title● Description● Headline● Content (text, images, videos)● Internal links and structure
Important page elements
● Title● Description● Headline● Content (text, images, videos)● Internal links and structure
Important page elements
● Title● Description● Headline● Content (text, images, videos)● Internal links and structure