How Video Can Boost Your Traffic

Richard MartinWordCamp Montreal 2013

http://richardgmartin.me@richardgmartin

Wednesday, 12 June, 13

How Video Can Drive and Convert the Traffic You Want

to Your Business

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Who Am I?

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Who Am I?

• Online entrepreneur

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Who Am I?

• Online entrepreneur

• Help people build their online business

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Who Am I?

• Online entrepreneur

• Help people build their online business

• Product Marketing

Wednesday, 12 June, 13

Who Am I?

• Online entrepreneur

• Help people build their online business

• Product Marketing

Wednesday, 12 June, 13

Who Am I?

• Online entrepreneur

• Help people build their online business

• Product Marketing

Wednesday, 12 June, 13

Who Am I?

• Online entrepreneur

• Help people build their online business

• Product Marketing

http://richardgmartin.meTwitter: @richardgmartin

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Video Bona Fides

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eLearning

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eLearning

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eLearning

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eLearning

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Publishing

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Publishing

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Publishing

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Publishing

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Promotion

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Blogging

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My Video Stats

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My Video Stats• Produced ~400 videos for the web

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My Video Stats• Produced ~400 videos for the web

• 40+ hours of video published

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My Video Stats• Produced ~400 videos for the web

• 40+ hours of video published

• 300,000+ views on YouTube

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My Video Stats• Produced ~400 videos for the web

• 40+ hours of video published

• 300,000+ views on YouTube

• 500 to 600 views per day

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My Video Stats• Produced ~400 videos for the web

• 40+ hours of video published

• 300,000+ views on YouTube

• 500 to 600 views per day

• Attracts prospects and converts them to clients

Wednesday, 12 June, 13

My Video Stats• Produced ~400 videos for the web

• 40+ hours of video published

• 300,000+ views on YouTube

• 500 to 600 views per day

• Attracts prospects and converts them to clients

• Compresses the sales cycle

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Video Categories

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• Talking Head: Straight-on or Interview

• Conveys authority, personality, know how ...

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• Talking Head: Straight-on or Interview

• Conveys authority, personality, know how ...

• Product or Service Pitch

• Educate and stimulate through video and screencast

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• Talking Head: Straight-on or Interview

• Conveys authority, personality, know how ...

• Product or Service Pitch

• Educate and stimulate through video and screencast

• Narrative: Documentary, wedding, elearning

• Informative, persuasive, emotional ...

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• Talking Head: Straight-on or Interview

• Conveys authority, personality, know how ...

• Product or Service Pitch

• Educate and stimulate through video and screencast

• Narrative: Documentary, wedding, elearning

• Informative, persuasive, emotional ...

• Artistic: Music, sketch

• Entertaining, engaging ...

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You Should Have Video

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You Should Avoid Video

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You Should Avoid Video

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You Should Avoid Video

• Expensive to produce

• Complex

• Labour intensive

• Fussy media

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You Should Have Video

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You Should Have Video

• Long shelf life

• Searchable

• Communicates your story, personality, authority, brand, and positioning

• Compresses sales cycle

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Workflow(A Seven Step Process)

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1. Prep

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Be sincere, be brief, be seated.Franklin D Roosevelt

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2. Shoot

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Location Talent

Camera Audio LightingWednesday, 12 June, 13

3. Post

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Final Cut Pro X Finisher by CrumplePop

ScreenFlow Compressor

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4. Distribute

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5. Publish

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6. Promote

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7. Analyse

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Other Considerations

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Resources

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• fstoppers.com/category/video

• izzyvideo.com

• lynda.com

• Google Webmaster Tools video best practices

• Yoast SEO for WordPress

Resources

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http://richardgmartin.me@richardgmartin

Wednesday, 12 June, 13