Embed Size (px)
DESCRIPTION
Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral home website and obituaries.
Citation preview
Boost Traffic & SalesUsing Social Media
Zachary GarbowCo-founder, Funeral Innovations
Do you want more web site traffic?
Do you want to make money from your site as you sleep?
Do you know how?
Zachary Garbow• University of Minnesota, CS & Math• Software Engineer, IBM Research• 100+ Patents Pending• IBM Master Inventor• Co-founder, Funeral Innovations
Case Management Web StrategyMonuments
(Silicon Valley ) ExperienceMatters
Change is coming to this industry…
Will it pass you by?
You will learn:
How to master social media
How to drive more traffic
How to monetize that traffic
In the last year, on average, companies with high levels
of social media activity experienced an18% increase in revenue
– American Marketing Association, 2009
600Million
Engaging Web Presence
Facebook/Twitter
Search Engine Optimization (SEO)
Blogging
Analytics
Becoming a Social Media Black Belt
Inform
Engage Convenience
Brand
“Real” Web Presence
Sell
Can Facebook Deliver Traffic?
Social
Obituaries
Double Your Traffic!
Obituary Notices
Community News
Company Announcements
Personal statuses & opinions
Twitter - What to tweet?
Google PageRank in a Nutshell
1) Authority1) Inbound Links2) Domain Stability3) Performance
2) Content1) Page structure2) Keywords3) Original content4) URL5) Link text
3) No Guarantees!
Search Engine Optimization (SEO)
Sharing
Keywords in titleKeywords in URL
Good content Keywords in header
Top Result is Critical!
Blogging
Analyze, Rinse, Repeat
The Future is Free!
Free traffic + Free obituaries
=Profit!
Online Revenue Formula
The Future is Free!
Traffic
Products/Services
Buying Intent
Web Sales!
ONLINE REVENUE - THE SWEET SPOT
1. Obituary Monetization
2. Charge for Services, not Obits
3. Online Leads
“I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “
- John Heerma, Owatonna Granite
HOW EFFECTIVE?
Summary
1. Master (social media)
2. Distribute (your content)
3. Monetize(your traffic)
Your new office
