How to Turbo Boost Your Blog Traffic with Facebook!

How to Turbo Boost

Your Blog Traffic

with Facebook!

How to Turbo Boost

Your Blog Traffic

with Facebook!

Presented By

Mari Smith

Presented By

Mari Smith

Design ©2011 WhitePaperSource Publishing • Content Copyrighted by Presenter

Facebook facts & stats

See:

http://bit.ly/fb_infographic

©2011 WhitePaperSource Publishing & Presenter • Do NOT distribute Page 2

Facebook integration

2M+ websites integrated Facebook

250M+ people a month engage with Facebook on external

sites.

200M+ active users access Facebook via mobile devices – is

your blog mobile friendly?

⬆


your blog mobile friendly?

Washington Post: 280%⬆referral traffic year-over-year

from Facebook.

Sporting News: In 5 months, Facebook <1% to #1

source + avg daily re-sharing 65%⬆

Source: http://developers.facebook.com/blog/post/443

Why Facebook for bloggers?

Drive fans from your Facebook Page to your blog.

Increase subscribers.

Increase exposure, visibility.

Crowdsource content.


Meet your audience where they are.

Build greater community.

Build a greater social graph of your readers.

Drive potential fans from your blog to Facebook.

Part I –

Your Blog ON

Facebook

Part I –

Your Blog ON

Facebook


App vs. manual?

Studies show manual gets better EdgeRank (News

Feed Optimization)

Test engagement with apps vs. manual

(Apps = any third party app that allows you to

publish content to your fan page)


publish content to your fan page)

NetworkedBlogs app

“Blog” tab


NetworkedBlogs:

update tab only

Set to update the app (Show on Tab Only)

Uncheck Publish to Wall & Show on Tab

“recommended, best distribution” = not accurate.

Test for yourself!


RSS apps

Try importing your blog feed via an app other than

Networked Blogs

Social RSS


RSS Graffiti – Wall Paper

Other feeds:

Twitter Favorites

YouTube

Google Reader

Shared Items


Shared Items

Content publishers

HootSuite

Sprout Social

Objective Marketer

Argyle Social


Argyle Social

Awareness Social Hub

Postling

Shoutlet

See: http://bit.ly/22smtools

HootSuite - schedule


Facebook Page strategies

ProBlogger (Darren Rowse) [19k+ fans]

NetworkedBlogs app auto-publishes all

blog posts + posts links, updates, polls,

questions + personal engagement.

Brian Solis [11k+ fans]


Brian Solis [11k+ fans]

Posts links to blog posts (manually posted)

+ photos + personal engagement.

The Rise To The Top (David Garland) [3k+ fans]

Notes app auto publishes blog posts + posts

links, questions + personal engagement.

Facebook Page strategies

Social Media Examiner [28k+ fans]

No apps. Posts links to blog posts (manually

posted) + OPC + Question of the day +

Expert Friday + high engagement.

Mari Smith [30k+ fans]


Mari Smith [30k+ fans]

Networked Blogs tab only. Posts links to

blog posts (manually posted) + photos &

videos + OPC + high engagement.

Facebook Page strategies -

HuffPo

The Huffington Post (~200k fans)

Wall turned off for fans

Only Links to all blog posts (manually posted) –

short narrative, almost always a question


Add personality!

Make your page inviting,

warm, personable. It’s a

community!


News Feed “EdgeRank”

88% of fans interact in the News Feed.

[Source: Jeff Widman, BrandGlue.com]

Post before noon.

Highest engagement: Photos, Videos, Links, Updates

See: Anatomy of a Facebook Post by Vitrue:


See: Anatomy of a Facebook Post by Vitrue:

http://bit.ly/anatomyfb

Engagement: Facebook vs. blog

The same readers who engage on your blog may

also engage on your page.

Experiment with various times, e.g.

Blog post published at 7am EST


Shared on Facebook (manually) at 8am EST

Tweeted at 9am EST and again at 4pm EST

Calls to action

To increase engagement:

Start with a question

End with a question

Ask if they read the post?

Direct fans to leave their comments ON your blog


Direct fans to leave their comments ON your blog

Crowdsource

Ask your fans for input, questions, etc.

Fodder for blog posts

Incentive with a mention


Share inside Facebook

“Share” option always shows when you post a

Link, Photo or Video


Encourage fans to share!


Post to profile

The more your content is shared inside Facebook,

the more visibility, the better EdgeRank


Tracking metrics

Unique page views

Top referring domains

New Likes (fans)

Active users


Engaged/viewed your page

Per post impressions + feedback %

Total number of times a story is rendered in the

stream + number of likes/comments

Facebook Ads

Laser targeted


Test, test, test

Advertise fan page…

vs. blog vs. offer page

PART II –

Facebook ON Your

Blog

PART II –

Facebook ON Your

Blog


Facebook social plugins


http://developers.facebook.com/plugins

Social plugins – Like button


http://bit.ly/21waysfb

Like button for Fan Page


Recommend button

Use in place of the

Like button per post

And/or add above the fold


And/or add above the fold

for visitors to Recommend

your blog/page!

Share on Facebook button

WordPress plugin

Sexy Bookmarks, AddThis, DiggDigg


Wibiya Toolbar

http://bit.ly/8socialshare

Link (add to emails!)

http://www.facebook.com/share.php?u=yourURLhere

Like box


Comment box

www.wchingya.com


Networked blogs widget

Add to your blog


WordPress Facebook plugins

http://bit.ly/FBwp_plugins - 640 plugins!

Facebook Like Button

Facebook Comments Importer


See tutorial at http://bit.ly/2waysFBwp

PART III –

Advanced Facebook

PART III –

Advanced Facebook


Publish to “Likers”

Facebook’s Open Graph: treats your blog (or any

URL) as a “permanent object,” e.g. a Facebook Page

Add code to your blog

Create an “application”

You can then:


You can then:

1. Publish to the Facebook stream of “likers”

2. View Insights

3. Your blog placed under Info section of users

See: http://bit.ly/fbpluginguide

Facebook subscriptions

Allow visitors to subscribe

to individual authors,

bloggers, commentators,

topics!

Granular subscriptions


Granular subscriptions

See:

http://rww.to/granularsubs

Publish to Facebook

Stream story and hovercard shows web page:


Publish to tag “Likers”

WordPress plugin – “Facebook Like for Tags”


View other blogs on Facebook

Bonus tip - create Friend Lists!

Can add fan pages


Got questions?

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Documents

How to Turbo Boost Your Blog Traffic with Facebook!