Using facebook to boost your business

Using Facebook to boost your business.

Learn how Facebook can help you active your

business goals.

Table of Content

Part I – Introduction

Welcome

What is Facebook?

Is it really important?

Facebook and my business

Part II – Setting up your account

Profile vs. Page

Basics

Table of Content

Part III – Facebook helping your business

Setting up a business page

Promoting your page

Advertising on Facebook

Facebook Marketing

Measuring and analyzing your Facebook relevance

Part IV – Conclusion



Welcome

I believe that, at this point, you know what is Facebook and

Twitter. Well you probably know Facebook but the question

is, why any of this matter to my business?

Social media and inbound marketing are increasingly

important assets for businesses to get found by and

engage with potential buyers on the web. Just think about

the way you find information about products and services.

You probably look for information on Google and/or ask

your Facebook friends. And now the question is will you or

your business there to answer?


Facebook is not a time waster. It is a powerful toll to

connect people with those around them. And marketers

should use Facebook to better communicate and engage

with customers and potential customers.

I know that can be hard to figure out what exactly you

should do or how incorporate Facebook to your marketing

plan. But if you know that you need it, is already a step

forward.

So my intention on this eBook is to help you understand how

Facebook can boost your business and guide you through

this road.

“Facebook is

not a time

waster. It is a

powerful toll to

connect

people with

those around

them”


What is Facebook?

Facebook is a social network for connecting people with those around them.

Facebook started in 2004 as a closed community for college students but has

since expanded beyond that to schools, corporations, and any user across the

world. Facebook allows users to connect and share information in a variety of

ways.

Is it really important?

According to Facebook official statistics, they have over 800million active users,

more than 50% of Facebook’s active users log on to Facebook in any given day

and an average user has 130 friends.


Facebook statistic also shows that there are more than 900 million objects that

people interact with like pages, groups, events and community pages. And

average user is connected to 80 community pages, groups and events.

So are still thinking that your customers aren’t using Facebook?

Facebook and my business

There are a ton of good reasons for businesses to participate in and maintain a

presence on Facebook. Here are a few examples:

- Get found by people who are searching for your products or services

- Connect and engage with current and potential customers


- Create a community around your business - Generate leads for your business

My intention here is to show you how to use Facebook to achieve business goals.



Profile vs. Page

On Facebook idea is simple, Profiles are meant for people,

and Pages for businesses. To fully engage and leverage

Facebook’s features, you should create a personal profile.

Remember, do not create a personal profile for your

Business. Business should have Pages.

Facebook has been working on tools specifically for

businesses; they are not available for profile pages.

“REMEMBER,

DO NOT

CREATE A

PERSONAL

PROFILE FOR

YOUR BUSINESS,

BUSINESS

SHOULD HAVE

PAGES”


There are a few key differences between Business Pages and Personal Profiles:

- Pages allow you to designate multiple administrators, so you can designate

more than one person to help manage the account. In addition, if one of your

administrators leaves the company, you can still have control over the Page.

- Pages are, by default, public, and are starting to rank in Facebook and public

search results.

- Pages are split into different categories. It is very helpful when you get listed in

more relevant search results

- Personal profiles have friends, which require mutual acceptance, whereas

anyone can become a fan of your Page without needing administrator

approval.


Basics

I listed here a few steps that you have to follow to start on Facebook. Here we go:

1 – Sign up for Facebook. It is free.

2 – Edit your profile. Put some information about you there, and remember your

profile name is not your company’s name.

3 – Join Networks. Network is important to connect with people.

4 – Connect with friends. Facebook has a few tools available to help you find your

friends.


5 – Share content and information. Facebook is great for sharing all sorts of

information with your network, including text updates, photos, links, videos, and

questions.

6 – Use Applications. There are thousands of applications on Facebook that further

help you share content and interact with others.

Remember that you can edit your private setting, so not everyone will have access

to everything that you post.



Setting up a business page

A Page is similar to a Profile except that it is, by default,

public, and users can Like and become a “fan” of your

Page without first requiring approval from the Page’s

administrators. Creating a Page is completely free but will

require your time to build and maintain.

Visit this address to get started with your Page creation.

http://www.facebook.com/pages/create.php. Make sure

that you are logged in. Facebook will then walk you through

a simple wizard to create your Page.

“Creating a

Page is

completely

free but will

require your

time to build

and maintain”


As the administrator, by default, your name and profile will not show up anywhere

on your Page. You are the invisible manager. When you post new information or

respond to a discussion thread, it will appear to be posted by your company rather

than you personally, even though you’ll be logged in as yourself. You can

designate multiple administrators as well to help with the maintenance of your

Page.

In addition to being the administrator of your Page, you will want to become a fan.

Click the “Like” button on your Page to become a fan. Once you become a fan,

you will be listed among all the other fans on your Page and all the Pages of which

you are a fan will show up on your profile, giving your business more visibility to your

network.


Promoting your page

Now that you have built your Page, you need to focus on attracting some fans.

Here are a few things you should try:

- Create an engaging Page. Use applications like the discussion board and/or

YouTube video box to add more interesting and engaging content to your

Page.

- News Feed. The benefit of creating an engaging page is that every time a fan

engages with your page – from becoming a fan to posting a comment to

attending an event – that activity is published to their “News Feed” which can

be seen by their friends on Facebook.


- Let people know. Make sure all your contacts know that your company, now,

has a fan page. Invite them to be Fans, post link on your website, email

signature, business cards, etc.

- Use Facebook Ads for an extra help. Facebook ads allow you to advertise a

website or other properties on Facebook, including Pages, Groups, and Events.

It is very similar to Google AdWords.


Advertising on Facebook

Facebook Ads allow you to promote your business, get more fans for your Page,

and therefore drive more leads for your sales team. Facebook Ads allow you to

advertise a website or content you manage on Facebook (like a Group, Page, or

Event). The ad creation and management tools are very similar to the Google

AdWords interface.

Visit http://www.facebook.com/advertising to get started, follow the instructions to

create your ad.


Facebook Marketing

Facebook provides many business opportunities. Here I suggested a few practices

to help you engage with your Fans and attract some others; we call this “Facebook

marketing”.

- Be interactive, fun and helpful. When people reach your Facebook page, they

are looking for some kind of interaction. Don’t disappoint them no one likes an

empty page.

- Embed YouTube videos on your Facebook page. People should not leave your

page to watch your videos.


- Create a connection between Facebook and the outside world. Post photos,

comments, videos, promotions, etc.

- Create contests on Facebook. Contests are a fun and engaging way to

encourage participation from fans and even generate new fans. Remember

you need to interact with your Fans.

- Integrate traditional advertising with Facebook. If you are already advertising on

a newspaper, for example, remember to encourage people to sign up on your

Facebook Fan page.

- Use Facebook to grow your email list, and vice versa. Use your email

newsletter to boost awareness of your Facebook page. And also use your

Facebook fan page to have more people signing up for your email newsletter.


- Introduce new products on Facebook first. People who sign up to be fans of

your Facebook page are likely your most loyal customers, so give them the

advantage of be the first to know.

- Integrate social content on your Facebook Page. Incorporate channels like

YouTube, Vimeo and SlideShare on your Facebook page, so people can like

and/or share.

- Like “other businesses” Facebook Pages. Remember that social media is social.

Administrators will know that you liked their page so; in return, they might like

yours as well.


Measuring and analyzing your Facebook relevance

Measuring results is a key part of any marketing strategy, and Facebook is no

different. Facebook Insights provides Facebook Page administrators with analytics

data about Page visits and engagement.

Remember that a key metric to note is the percent change of active users.

Increasing your number of active users can help drive traffic and leads to your

business.

Conclusion

Hopefully after reading this eBook, you should have a foundation to start using

Facebook for business. If you feel that some professional help is needed, contact

us, visit our website (www.onfireco.com) or email us with your question and needs

at [email protected].

Remember that Facebook is constantly changing,

adding features, and growing the community, you

need to spend some time and effort on it in order to

achieve your business goals. So get started and don’t

be afraid to try new things not mentioned here!

Thank you.

Part IV – Conclusion