SOCIAL MEDIA MARKETING!

Why use Twitter?!Lets start with the basics

Twitter

Fastest growing social

network

Immediate interaction

Latest - uptodate

Can create personality

Helps brand development

Amazing Search Engine

Using Twitter as a Search Engine search.twitter.com

COMMON OPERATORS •  twitter search - containing both "twitter" and "search”. •  "happy hour” - containing the exact phrase "happy hour” •  love OR hate - containing either "love" or "hate" (or both) •  beer –root - containing "beer" but not "root”. •  #haiku - containing the hashtag "haiku” •  from:alexiskold - sent from person "alexiskold” •  to:techcrunchsent - to person "techcrunch” •  @mashable - referencing person "mashable” •  "happy hour" near:"san francisco” - containing the exact phrase "happy hour" and

sent near "san francisco” •  near:NYC within:15mi - sent within 15 miles of "NYC”. •  superhero since:2010-12-27 - containing "superhero" and sent since date

"2010-12-27" (year-month-day) •  ftw until:2010-12-27 - containing "ftw" and sent up to date "2010-12-27”. •  movie -scary :) - containing "movie", but not "scary", and with a positive attitude •  flight :( - containing "flight" and with a negative attitude •  traffic ? - containing "traffic" and asking a question •  hilarious filter:links - containing "hilarious" and linking to URLs •  news source:twitterfeed - containing "news" and entered via TwitterFeed

Using Twitter Effectively!Composing

•  Interact with users once searched •  Be polite •  Try to use proper language •  For Retweets keep to 120 characters

•  Never sell – always gets ignored •  Give valuable information instead

•  Keep information fresh – not old stories •  Hash Tag #

•  When to use •  Copy trends that are relevant •  Don’t use more than 2 per tweet •  Don’t spam •  If creating new one check if its being used •  Promote it on other channels •  Short is better •  Trending Topics

•  Always shorten URL’s – bit.ly •  Good tweets for RT

•  Warnings / alerts •  Quotes / Statements •  Breaking News •  Links to engaging / fun content •  Lists / Top secrets / Top Ten etc.. •  Special offers

Using Twitter Effectively!Interaction

•  Retweets •  When to use •  Quote vs Retweet

•  Replying •  Difference between “@” and .”@” •  Reply if you have value

•  Direct Messages •  Only for mutual follow •  Keep messages to the point

•  Uploading images •  Always manage this content

•  Give people a reason to follow you. •  Link Twitter to your blog •  Find positive influencers and follow them - Klout

Common mistakes using Twitter

•  Tweeting during the wrong hours. •  Getting the wrong tone of voice •  Not understanding the audience •  Not following loyal people back •  Not displaying social media on your website •  DM’s not used properly – SPAM •  Unbalanced follower/following ratio •  Ignoring mentions and interactions •  Over retweeting praise •  Tweeting links without adding context