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Bacon's Presentation to Alexandria, LA Quick Twitter Overview for Business Owners
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@RyanSides2251
Bacon Social Media
Social Media and Twitter
@RyanSides2252
Our Philosophy…
Discover
Goals
StrategyImplement
Measure
Our methodology for creating Effective
Social Media campaigns.
@RyanSides2253
Everything Works in Tandem
You
Website
Social Media
EmailMrktg
Review Sites
@RyanSides2254
You
Website
Social Media
EmailMrktg
Review Sites
@RyanSides2255
Social Media
@RyanSides2256
Be Realistic About Your Budget
Social Media is FREE!!!
MYTH
@RyanSides2257
Best for Your Company?
Chew On This…Time Constraints
Customers
Budget
@RyanSides2258
Consider Your Time Constraints
• Passive Approach • Active Approach
@RyanSides2259
Study Your Customers
Fish Where the Fish Are
@RyanSides22510
Be Realistic About Your Budget
• Profile Creation is Free• Presence Management is Not Free– Time– Ads– Internal Resources– External Resources
• Low Cost: Twitter• High Cost: YouTube
@RyanSides22511
What is Twitter?
• Like FB newsfeed without the distraction of photos
• Users are typically Tech Savy, connected• Tweets (Status Updates) are limited to 140
Characters• Pictures, links, videos, etc. are shortened into
links and must be clicked on to be displayed
@RyanSides22512
@RyanSides22513
Twitter Has Its Own Language
@RyanSides22514
Speak In Code• RT = Retweet. The tweet you're looking at was forwarded
to you by another user• DM = Direct message. A direct-message is a message only
you and the person who sent it can read• @ = Used to reference a Twitter Handle• SM = Social Media• FB = Facebook• IMHO = In My Humble Opinion• B4 = Before• PPL = People• # = Hashtag. Used to group conversations about subjects
@RyanSides22515
Twitter Sounds Great But…
How do I actually make money from it?• Social Media is NOT Marketing• Twitter is not a Standalone Approach• Start and Join Conversations with customers• Answer Questions• Provide Valuable Information• Talk about yourself no more than 20% of the
time
@RyanSides22516
Twitter Sounds Great But…
How do I actually make money from it?• Run Contests• Talk about your other Social Media properties• Link back to your website
• Be Social not Salesy• Develop Relationships with Potential
Customers
@RyanSides22517
Next Steps…• Review Your Social Media Strategy to See
If/How Twitter Fits• Create a Twitter Account• Follow 10 People/Day for 1 Month– People or companies that your customers would be
interested in (relevant to your industry)– Potential customers
• Don’t Tweet for the First Month (unless someone tweets directly to you)
• Read/Listen/Learn
@RyanSides22518
Where Do You Get Content?
• Repurpose What You Already Have• Frequently Asked Questions• Interesting Info/Links• Latest Products• Topics That Interest Your Customers• Community/Charity Events• RTs
@RyanSides22519
Timesavers
Twitter Search
• Hootsuite
@RyanSides22520
Timesavers
Hootsuite
@RyanSides22521
Questions?
@RyanSides22522
Contact Us
225-788-2617 www.BaconSocialMedia.comTwitter: @RyanSides225
Ryan Sides is the Lead Strategist at Bacon Social Media, a Baton Rouge Social Media Marketing firm that builds communities around company brands online, through Facebook, Twitter, blogs, and other Social Media sites.
He is recommended by 4 out of 5 people who recommend things. The last guy fell asleep during the survey.