Twitter Presented by Lisa Cruz Red Shoes PR, Inc.

What is Twitter?   A relationship building tool

  A way to increase your brand awareness

  To create a lead funnel of prospects to your business

  An un-ending resource for you and your company

  A way to meet others across the world in similar industries, likes and interests

Andrew Morrell Photography

Compare Twitter to an in-person social gathering   You don’t push yourself on others

  You engage

  You find common interests

  You listen

  You share

Sion Fullana, photography

How to get started in Twitter   Set up your profile   http://twitter.com/LisaRedShoesPR

  Think carefully about your bio… use relevant key words. This is how others find you.

  Preferably use a photo of yourself, people respond better to people

  Begin following others:   @tommytrc @lisaredshoespr @jessdennis

@karenredshoespr @rosslarocco @cathybrowne @chrisbrogran @guykawasaki @mariaheim @mmagnen @tvorse @rwollersheim

Follow others to listen   Listen carefully to what people are saying

  Explore Twitter search applications such as Twellow

  Review other’s followers and follow them if interested

Begin engaging  When you are replying to someone’s comment,

direct it to them by using the “@” symbol

  For example:   @affinityhealth I went to Mercy Medical Center and

saw my cardiologist.

  @underfunfit Do you have any suggestions on how I can build up my arm strength?

Few things to keep in mind   Remember, do not use ALL CAPS IN YOUR TWEETS!

  Everything you post is public

  Google searches Twitter

  Do not push

  Twitter is a 2-way conversation

  Give credit where credit is due

  It’s about relationships!

What’s that gibberish in a tweet?  www.bit.ly

 With a 140 characters or less, you don’t have a lot of room to say what you want to say

  You need to use an URL shortener

  http://www.nytimes.com/2010/03/21/books/21mash.html?ref=technology

  http://nyti.ms/9eH9fY

Twitter apps to make your life easier   Tweetdeck

  Tweetminer

  Hootsuite

  Twellow

  Twubs

  Search.twitter

Twitter speak   Tweeps: Friends on Twitter

 #: called a hashtag to identify a trending topic

Today we arrived in Austin for the #SXSW conference

More Twitter speak   #FF or #followfriday: Every Friday, people on twitter

recommend other people to follow

  RT: This stands for “ReTweet” This is when you take someone else’s post and RT it, or re-post it, for others in your stream to see

  tweet up:when tweeps decide to have an in-person get together

  DM: This stands for direct message.  You can DM a person, which means it’s a private conversation

Questions?

  Tweet me @lisaredshoespr

  Hashtag #redshoesspeak

 Or, DM me