How can I use LinkedIn to

promote brand awareness?

Danny Bermant

@theidm

LinkedIn is 277% more successful than Facebook or Twitter at generating leads

LinkedIn profile should include professional headshot. Subheading should explain

how you add value

Your profile can include multiple positions

Personalise your recommendation requests

Avoid connecting to people you don’t know

Enhancements to your LinkedIn profile (1)

Enhancements to your LinkedIn profile (2)

Enhancements to your LinkedIn profile (3)

You can also create status updates for your company page

List your products and services on

your company page

LinkedIn discussions are a great way to engage

with other users (and share your blog posts)!

HP used LinkedIn to improve brand perception

You can view this case study online

http://bit.ly/GSvQ7C

By managing your own LinkedIn group, you have

another avenue to promote your business to

your connections

Share / recommend buttons on your website

Embed a “Follow Company” button on your website

Embed a company profile in your website

Embed a “company insider” button in your website

Display a member profile on your website

Embed an apply button on your website

Enable members to sign in with LinkedIn

Display jobs that visitors may be interested in

A coherent social media strategy will ensure that

all your channels are working in harmony…

Ensure you have social media guidelines for your

staff