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Guerrilla Social Media Marketing
Turning Social Media Efforts Into Profitable Guerrilla Conquests
Guerrilla Marketing
“Achieving conventional goals through
unconventional means.”
What is this?
It’S a Weapon To This Guy:
Social Media
Is only a tool
500 Million People
100 Million Professionals & Every Fortune 500
150 million accounts - 90 million updates per day
Worlds 2nd largest search engine
Guerrilla SocialMedia Marketers
Guerrilla SocialMedia Marketers
➡Imagination
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
➡Knowledge
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
➡Knowledge
➡Community
Turning Free Into A Guerrilla Tool...
Free as a Weapon
Free as a Weapon
Free as a Weapon•Nearby restaurants•Shopping•Community workforce breakdown•Schools•Housing inventory and stability•Crime rates•Past pricing and sales on the home
itself
Free and Variable as a Weapon
Consent
DiscoveryConsumption
InteractionConnection
Consent
Starts With discovery
Starts With discovery
Discovery Engine
Maximize Consumption
Consumption
Consistent Relevant Content and Conversations
=
Nano-casting
Broadcast
Narrow Cast
Niche-Cast
Scott Heiferman
Nano-Cast• Facebook Groups
• TVertical specific sites
• Linkedin Groups and Sub-groups
• Offline events and seminars (Meetups and Tweetups)
• Webinars and Podcasts
• #tags and Twitter lists
Important Nano-Casting Tool
Being Sociable!
= Getting Real!
John Maxwell
“One is too few a number to achieve greatness.”
Dependent
• On your team
• Online influencers
• Fusion partners
• Customers
• Other Guerrillas
Tap into Nano-Tribes
PlANNING AND LAUNCHING
1. Identify Nano-markets
2. Gather Intelligence
3. Build content and conversations for each nano-market
4. Work your social media calendar - PROFIT GOALS
5. Target and connect with influencers and community
6. Constantly refine and augment
Guerrilla Social MEdia
Yes I would love to speak at your next conference!
GuerrillaSocialMediaHq.com
@ShaneGibson
