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Connecting Up 2011 ConferenceConnecting Up 2011 ConferenceReboot Your NonprofitReboot Your Nonprofit
Twitter Hash Tag: #CU11Twitter Hash Tag: #CU11Melbourne, AustraliaMelbourne, Australia
1 – 3 June 20111 – 3 June 2011
Presentation by: Presentation by: Shai CogginsShai Coggins
Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins
Growing Your Nonprofit Growing Your Nonprofit Social Media Strategy Social Media Strategy
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IS SOCIAL MEDIA RELEVANT?
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Social Media Use in Australia (2011)
Video Source: Box Hill Institute
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Source: Google Ad Planner Tool*UAV – Unique Australian Visitors
Australian Social Media Use (May 2011)
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Are you part of the conversation?
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Word of Mouth = Social Networking
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Recruit volunteers
Engage with Stakeholders
Fundraising Campaign
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Feedback,Promotions, Comments,
Likes...
http://www.facebook.com/pages/The-Parents-Jury/111753535541539
http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/
469351070787
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Social Media Growth Stages
Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
SIT CRAWL WALK
RUN FLY
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Growth Stage:
SIT•Awareness / Taking Notice•Acknowledge the Need•Tentative Attempts
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Growth Stage:
CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisation awareness•Broadcasting Mode
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Growth Stage:
WALK•Support from top level•Staffing allocation (part-time/full-time)•Updates more often, no schedule•Start @replies, etc•Creation of original content
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Growth Stage:
RUN•Managed by full-time staff•Scheduled and planned updates•Organisation-wide awareness•Engagement with RTs, hashtags, etc•Regular original content•Multimedia use•Basic analytics
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Growth Stage:
FLY•Organisation-wide use•Facilitation •Strong community engagement•Co-creation of content with community members•Community ownership•Effective use of additional tools (analytics, etc)
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Which stage are you at right now?
SIT CRAWL WALK
RUN FLY
Social Media Growth Stages
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Social Media Strategy
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Growth Tips: PLAN
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Growth Tips: EXECUTE
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Growth Tips: MEASURE & ANALYSE
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Twitter: @ConnectingUp
Facebook: http://www.facebook.com/connectingup
Website: http://connectingup.org
Twitter: @DonorTec
Facebook: http://www.facebook.com/pages/DonorTec/185503456986
Website: http://donortec.org
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Thank You!Thank You!
