Social Media:Connecting with Members Using Google Tools for Nonprofits and More

About Equal Justice Works

• Aaron Pickering and Sarah Mahoney

• Programs+ Summer Corps+ AmeriCorps Legal Fellows+ Equal Justice Works Fellows

Challenges

• Newly designed website but:+ No two-way communication with members+ No use of new media tools (web 2.0)

• Limited budget to expand features and promote new site

FINDING WEB 2.0 SOLUTIONS

Directing traffic to site

• Applied for Google AdWords Grant

• Increased traffic to site from Google

• http://www.google.com/nonprofits/

Open Communication

• Facebook

• Blog

• Twitter

• Forum

Adding Video to Website

• Applied for Google YouTube for Nonprofits

Other tools

• Google Calendars

• Flickr

Measuring Success

• Google Analytics

• Can easily compare stats to measure impact of campaigns and tools

• Twice as much traffic in April this year compared to April 2008

Next Steps

• Use tools to grow support

• Increase content

• Increase user interaction and contributions

Aaron Pickeringapickering@equaljusticeworks.org

Sarah Mahoneysmahoney@equaljusticeworks.org