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World B ank The Mobile Shift All data sourced from mobileYouth All photo copyrights of respective owners. Flickr links top right

(Graham Brown mobileYouth) Mobile Shift

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Key trends in youth adoption of mobile phone explained statistically by Graham Brown of mobileYouth.org

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Page 1: (Graham Brown mobileYouth) Mobile Shift

World BankThe Mobile Shift

All data sourced from mobileYouth

All photo copyrights of respectiveowners. Flickr links top right

Page 2: (Graham Brown mobileYouth) Mobile Shift

HowiePhoon

By 2012 the number of

mobile owning youth (under 30) in China

will surpass the entire population of the US

TRUE or FALSE?

Page 3: (Graham Brown mobileYouth) Mobile Shift

FALSE

It will happen in 2011

Page 4: (Graham Brown mobileYouth) Mobile Shift

#3 Today is aGood day

Globally, the number of handsets owned by youth

outnumber the number of cars by 2:1

True or False?

Page 5: (Graham Brown mobileYouth) Mobile Shift

FALSE: They outnumber cars by 3:1

1.2 billion vs 0.45 bn

Page 6: (Graham Brown mobileYouth) Mobile Shift

#4 Flickr365

If mobile youth were their own country they'd be where in the global rankings

in terms of population?

Page 7: (Graham Brown mobileYouth) Mobile Shift

ANSWER: #2, just behind China

By 2010, they'll be #1

Page 8: (Graham Brown mobileYouth) Mobile Shift

KarnaPhuli

By 2012, 1 in 5 of them will be living

in IndiaTRUE or FALSE?

Page 9: (Graham Brown mobileYouth) Mobile Shift

TRUE

Page 10: (Graham Brown mobileYouth) Mobile Shift

Maistora

By 2012, there will be over 400 million mobile owners

younger than what age?

Page 11: (Graham Brown mobileYouth) Mobile Shift

ANSWER: Younger than 16

Page 12: (Graham Brown mobileYouth) Mobile Shift

#7 MaxHullet

By the time you finished this quizz2000 youth will have bought their

first handsetTRUE or FALSE?

Page 13: (Graham Brown mobileYouth) Mobile Shift

TRUE

Assuming it took you 10 minutes

Page 14: (Graham Brown mobileYouth) Mobile Shift

Youth today spend more on mobile than the

entire recorded music industry's global revenuesTRUE of FALSE?

Conrad

Page 15: (Graham Brown mobileYouth) Mobile Shift

TRUE

They spend 10 times more

Page 16: (Graham Brown mobileYouth) Mobile Shift

World Bank

Globally, youth spend $800m a day on mobile - TRUE of FALSE?

Page 17: (Graham Brown mobileYouth) Mobile Shift

TRUE

or $10,000 a second

or $200,000 in the time it took to read

this slide

Page 18: (Graham Brown mobileYouth) Mobile Shift

Chango

By 2010, there will be more mobile owning youth than people of all ages on the internet?

TRUE of FALSE?

Page 19: (Graham Brown mobileYouth) Mobile Shift

FALSE

1.4 billionvs

1.5 billion

nearly...

Page 20: (Graham Brown mobileYouth) Mobile Shift

Come meet mobileYouth® on our world tour 2009

http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

Amsterdam, Athens, Barcelona, Brazil (tbc), Kuala Lumpur, London, New York (tbc), Singapore, South Africa, Switzerland (tbc)

Page 21: (Graham Brown mobileYouth) Mobile Shift

The Youth Marketing Workout 2009

New webinar to share ideas on youth marketing and trendshttp://www.slideshare.net/mobileyouth/youth-marketing-trends-workout-webinar-1-presentation

Page 22: (Graham Brown mobileYouth) Mobile Shift

Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896

Download more presentations @ www.mobileYouthnet.comFollow the blog @ www.mobileYouth.org