Embed Size (px)
DESCRIPTION
We compiled a set of key facts from our mobileYouth research published in 2008 - feel free to share me
Citation preview
mobileYouth® Key facts about youth & mobile
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
There are 2.26 billion consumers under 30 in the world
That’s the equivalent of India and China combined
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
1.1 billion youth own a mobile phone
Growing at just under 100,000 a year
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
1 in every $10 of youth disposable income
globally
is spent on mobile products & services
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
The number of under 30s smoking has fallen in line the rise of mobile ownership
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
Youth spend 8 times more on mobile
than they do on music
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
By 2010, youth spend on mobile will
reach $300 billion
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
That includes over $100 billion on data
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
By 2012, almost
500 million Indian youth
will own a mobile phone
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
Only 27% of youth
said they “trusted”
their mobile operator
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
The average Japanese 25 year old
spends
just over $100 a month
on mobile
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
Youth churn rates are higher than ever – averaging 35-50% pa in developed markets
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
31% of youth didn’t trust mobile brands to sell them the service they
wanted
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
The lifetime value of a young consumer is
$28,000
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
By age 35
the lifetime value of data spend of a young consumer
has already halved
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
mobileYouth® Key facts about youth & mobile
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
Come Visit Uswww.mobileYouth.org
![[Mark Graham Brown] the Pocket Guide to the Baldri(Bookos.org)](https://img.dokumen.tips/doc/110x75/577cdf241a28ab9e78b094a4/mark-graham-brown-the-pocket-guide-to-the-baldribookosorg.jpg)
