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© MOBILEYOUTH 2011 DOWNLOAD CHARTS HTTP:// WWW.MOBILEYOUTHREPORT.COM FLICKR: AKUPPA JOHN WIGHAM mobileYouth Asia LIVE! Insights into mobile and youth cultur every Wednesday 12:30pm (UTC +7:00) May 4, 2011 SMS vs. BBM

MobileYouth Asia LIVE: SMS vs BBM

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SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM that’s driving this change in behavior? Who are the key customer segments that’s driving this change? What are the implications to mobile handsets and operators in the key markets in Asia?Find out the real deal from our reporters from the streets of Indonesia, Malaysia, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

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Page 1: MobileYouth Asia LIVE: SMS vs BBM

© M

OBI

LEYO

UTH

201

1

DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM

FLICKR: AKUPPA JOHN WIGHAM

mobileYouth Asia LIVE!

Insights into mobile and youth culture

everyWednesday

12:30pm(UTC +7:00)

May 4, 2011

SMS vs. BBM

Page 2: MobileYouth Asia LIVE: SMS vs BBM

© M

OBI

LEYO

UTH

201

1

DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM

FLICKR: JOSEPH BRENT

Financial Times:“SMS volumes will drop by 20 per cent in the next two years… the main driver is BlackBerry.”http://on.ft.com/gufdbX

What is it about BlackBerry and BBM that’s driving this change in youth messaging behavior?

Which key customer segment is driving this change?

What are the implications to mobile handsets and operators in the key markets in Asia?

Page 3: MobileYouth Asia LIVE: SMS vs BBM

© M

OBI

LEYO

UTH

201

1

DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM

FLICKR: KARIM AMAR

Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from Indonesia, India, and Malaysia.

Only on MobileYouth Asia LIVE!Wednesday, May 4, 2011

12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia

Ghani KuntomobileYouth Asia

Host

Tara TalithaYouth Labs Indonesia

Kaustav Sen GuptaIngeneIndia

Fadli AzaliYouth Works

Malaysia