The Future of Mobile Video ChatAnd what it means for operators

What is mobileYouth?

We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.

Teens use video chat

but they don’t DO video chat

Teens use video chat differently

than adults,

presenting operators with

distinct business opportunitiesPassive communication

tool

Social space

Tool for social currency

The scope of the workshop focuses on 3 things:

1. How do teens use video chat?

2. What is the role of parents in shaping teen video chat behavior?

3. How will teen video chat change the operator landscape?

1. How do teens use video chat?

What is the teen video chat usage pattern?

What are teens using video chat for?

Is video chat a passive or active communication tool?

2. What is the role of parents in shaping teen video chat behavior?

What are the social drivers behind teen video chat?

What is the connection between video chat and social spaces?

What role does school & other social structures play in shaping video chat behavior?

flickr eliazar

3. How will teen video chat change the operator landscape?

What are the driving factors behind the switch of video chat platform

What is the window of opportunity for operators in using video chat to reach teens?

How should mobile operators adjust its pricing and product mix to accommodate

from PC and laptop to mobile phones?

mobile video chat?

Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused his career on understanding what influences teen consumer behaviour. His client credentials include influencing the teen strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global teen experts currently advising UNICEF.

Speakers

Ghani Kunto has spent his professional life in the world of teen, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.

UK: +44 20 3286 3635North America: +1 646 867 3635

Connect on: twitter.com/joshdhaliwal

Josh Dhaliwal

http://www.mobileyouth.org

Director

To discuss having us present this workshop to your team please contact: