Let’s Get Prepared for#GivingTuesday!

November 21st, 2013 Program Team, GlobalGiving Team

Agenda #GivingTuesday terms & conditions Recap GlobalGiving’s communication to you Microsoft communication plan for #GivingTuesday Successful Tips for Online Fundraising Resources from GlobalGiving Q&A

#GivingTuesday Terms & Conditions Recap

The #GivingTuesday campaign will begin December 3rd, 2013, at 12:00:01 PM (noon) EST and will end December 4th, 2013, at 11:59:59 AM EST, or when matching funds run out.

There are $250,000 available in matching funds from Microsoft.

Matching is applied at 100% for every $10 up to $1,000 per donor per project.

Both projects and microprojects are eligible for matching. Only online donations (via credit card or PayPal) are eligible

for matching.

#GivingTuesday Terms & Conditions Recap

Donations made by gift card, check, or text-to-give are not eligible for matching funds.

All donations through GlobalGiving’s platform will be matched while the funds are available .

Projects participating in #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign.

We encourage you to get donations in early because matching funds are likely to run out before the end of the matching period.

Leaderboard Image

Project Page Image

Communication Plan on #GivingTuesday from GlobalGiving

By December 2nd – Email reminders will be sent to all eligible Project Leaders

December 3rd – When matching funds run out, leaderboard and project’s page banner will indicate that donations from that point will not be matched. We will also announce when the campaign ends in our Facebook group (GlobalGiving Project Leaders Group).

How to promote #GivingTuesday

Social Media• Use “#GivingTuesday” and “#YouthSpark” in

twitter/Facebook to spread awareness of the campaign• Posts should have a clear call to action and demonstrate

impact of that action• Microsoft will re-tweet and re-post to help amplify

Rally your supporters!• Set up a good old fashioned phone bank and ask donors

to give as soon as the matching begins• Provide your staff, volunteers, and board members with

a template mail they can send on #GivingTuesday

Sample postsDecember 3 (after noon Eastern) Twitter: Be a #GivingHero for @cascadescience this

#GivingTuesday & @msftcitizenship will match your donation! http://spr.ly/GTGH #YouthSpark

Facebook: Inspiring passion for science must happen at a formative age so a child’s curiosity can fuel a life-long pursuit of knowledge. If you agree, donate TODAY to our #GivingTuesday #YouthSpark campaign & Microsoft will match your donation!: http://spr.ly/GTGH

*Insert your own mission and org where highlighted.

Microsoft’s Promotional Plan Around #GivingTuesday

Raising broad consumer awareness through November’s Giving Heroes Campaign across Microsoft social media channels: http://www.globalgiving.org/youthspark/heroes/

Promotion through Microsoft-owned channels• Microsoft retail stores – gift card give-aways• Skype – call to action in advertisements

Paid Facebook advertisingEmployee Giving Integrated PR strategy

Sample postsDecember 4 (before 11:59 a.m. Eastern) Twitter: Double your power! Donate to #YouthSpark

#GivingTuesday by 11:59am ET & @msftcitizenship will match your donation: http://spr.ly/GTGH

Facebook: Still time to be a #GivingHero! Help us inspire a child’s life-long passion for science by donating to our #YouthSpark #GivingHero campaign by 11:59 a.m. Eastern and double your giving power with a match by Microsoft: http://spr.ly/GTGH

*Insert your own mission and org where highlighted.

Successful Fundraising Tips1. Set Goals

Your communication strategy: How many people do you want to reach? How will you reach them? Social media? Email? Did you consider calling your major donors?

How much funding does your organization want to raise during the holiday season?

Who does your organization need to help you reach your goals? For example, will your organization need to enlist volunteers, Board Members, and/or former interns?

2. Create a Communications Calendar Put together a communications timeline focusing on dates of

communication (the day before, the day of, etc.) and type (for example email or phone)

Successful Fundraising Tips3. Develop your messaging

Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.

4. Remind your donors on the matching day Everyone is busy during the holiday season. It’s good to remind your

donors just in case!5. Thank your donors!

Encourage repeat donations by engaging with your donors positively and proactively. Don’t forget to send thank you notes through your Donation Manager on GlobalGiving!

Other Resources for YouTools & Training Blog on GlobalGiving

http://tools.blog.globalgiving.org/ One-on-one support calls

Email us to set up a call at youthspark@globalgiving.org

Questions?Email us at youthspark@globalgiving.org