Geo-tagging by Alick Mackenzie, Enabled City

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  • 1. PhotoRoute by Enabled City Inspiring visitor confidence
  • 2. PhotoRoute by Enabled City Visit London gold awarded 2006 launched 2011 Used by London 2012 VisitEngland inclusive destination pilot with VisitBrighton Tottenham Hotspurs Foundation partnership
  • 3. Definition of Geo Tagging GeoTagging is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names. A geotagged photograph is a photograph which is associated with a geographical location by geotagging. Usually this is done by assigning at least a latitude and longitude to the image, and optionally altitude, compass bearing and other fields may also be included.
  • 4. Welcome, your holiday starts here
  • 5. PhotoRoute inclusive approach Geolocated images taken from the walkers perspective Directional arrows reinforcing direction of travel Simple way-finding instructions Available in widest possible formats This is a really good idea: an app from Enabled City for "accessible, editable route maps" in London, aimed at people with physical and learning disabilities, as well as people speaking English as a second language. That means step-free routes for people using wheelchairs, and photos taken along each route to aid navigation.
  • 6. Inspiring visitor confidence
  • 7. Website view - easy navigation
  • 8. Print view removing technology barriers
  • 9. Embeddable view ideal for client websites
  • 10. App view
  • 11. PhotoRoute solves these problems Visitor confidence when researching breaks Destination promotion of 'must see highlights' Way finding for people who find linear maps hard to read Widening reach into inclusive tourism market Available in wide range of formats to suit customers Updateable and scaleable
  • 12. VisitBrighton inclusive destination
  • 13. What next crowd sourcing
  • 14. What next creating communities
  • 15. What next personalisation
  • 16. Thank you by Enabled City Alick Mackenzie Enabled City, 35 Kingsland Road, London E2 8AA 07799030979