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Short version of my presentation. This time for the Software Factory of Cegeka
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Collaborating using Enterprise 2.0 and Social Media
Franky Redant Founder – ConsultantTwitter:@f_redant
LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redant
Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
“Collaboration is the Heart of Innovation”
Internet TodayBefore we start : • Who’s using : • Twitter ? • LinkedIn ? • Facebook ? • Sprouter ? • Yammer ? • Slideshare ? • Foursquare ? • Youtube ?• Skype ?
• Blogs ? Reading/writing ? Professionally ?
• Wiki’s ? • RSS ? • Tagging ? • Mashups ? • Enterprise Social Networks ? • Collaboration platforms?
Internet Today – what’s there?
• Social Media with social networks in the lead – Facebook, twitter, linkedin...
• Community created content sites– Youtube, flickr, typepad, blogger.com, readwriteweb,
Digg, delicious
• Web 2.0• Enterprise 2.0 • Other interesting evolutions– Evolution of mobile, augmented reality, the internet of
things, crowdsourcing, ideagoras,...
Internet Today – Facebook • Facebook is the biggest social network
today • 29000 applications • Company pages : • Facebook shop & credits (new business
models)
http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
Internet Today - Twitter• Twitter = microblogging• News, articles,• Keeping in touch• Meet new people
Usage: • Converse/engage• Build reputation• Network• Attract to blog,
website, groups ...• Promote• Recruitment!
http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
Internet Today – LinkedIn • LinkedIn : Business networking• >70 Million members• Business Networking• Groups, jobs, Q&A
Usage : • Promoting yourself• Recruitment, create credibility,
endorsements • Ask questions, get answers, learn, • Become authority on topics• Market research, advertise• Interact, engage • Create your own group.
I endorse you = Cool..http://advertising.linkedin.com/audience/
Internet Today - Wikipedia• The Biggest Encyclopedia in the
world • Build by volunteers• Maintained by volunteers • Open Source software : Mediawiki
WikiPedia Figures:
• Start date 15 January 2001• Languages 250 (Aug 2007) • Articles 10,6 million (June 2008) • Media files 1.4 million (Aug 2007) • Views > 2500 per second (Aug
2007) • Edits > 3 per second (347 million
total (Aug 2007) • Editors > 400,000 (Jul 2007)• Administrators 3,880 (Aug 2007) • Traffic Rank 9 nth (Sep 2007)
Interaction & conversation example sites
Internet Today – Web 2.0
Participation
WEB 2.0 - FrameworkParticipation is the driver
The user has control
Trust & credibility
Spirit of openness &
Sharing
Flexibility, speed,
powerful
The sum is bigger than
it’s parts
Essential for integration &
reuse
Web 2.0 – It’s about engaging! Participation
– Communication
–Direct Engagement
– Interaction
Innovation Collective IntelligenceBusiness Agility
Creativity Sharing Decisive
Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”
It’s here and a lot of companies are using it Successfully.
Enterprise 1.0
Enterprise 2.0 – What is it?
Web 2.0 for the Enterprise It’s the use of tools like :
• Blogs / vlogs• Wiki’s • RSS / syndication• Social networks, • Social bookmarking• Tagging / collective filtering• Microblogging• Rating • Mashups
Inside the organisation to Engage with all stakeholders internal & external:Management, employees, customers, members, partners, government, potentials
(potential customers, employees, partners, ...), the world
Convince, share, be consistent and trustworthy
Engage!
Social Media Vs Enterprise 2.0
• Internal Facing• Firewall• Business• knowledge capture• productivity & efficiency• wiki, blog, social bookmarks,
chat• Innovation
Although both use WEB 2.0 concepts and tools, they are different.
Enterprise 2.0 Social Media
• External Facing • Open to the world• Social• sharing random things• Pass-time & leisure• social networks and "cool
interactive" websites• Free Creation & reuse
Enterprise 2.0the
And platforms
Enterprise 2.0 concepts & tools
Enterprise 2.0 Applications & use• Social networks or enterprise social networks • Blogs / vlogs & comments • Wiki's• RSS / Syndication• Social bookmarking• Tagging /search • Microblogging• Rating
Enterprise 2.0 – Tools & use : Enterprise Social Networks
Enterprise Social
Networks
Connect with colleagues
Access expertise
Access resources
Spot leadership
Communi-cate
Build trust
Generate Ideas
Collaborate on projects
Fun factor
Enterprise 2.0 – Tools & use : BLOGS
Reinforce corporate vision, mission, status
Record thoughts, ideas, experiences and opinions
Follow up on project status/history
introduce new members in (virtual)teams
Show your product and/or service knowledge.
company news bulletin to interact with the readers
a door to your website and your company.
generating buzz
To generate new ideas
Build & maintain reputation
Enterprise 2.0 – Tools & use : Rating / commenting
1 2 3 4 5 6 70
1
2
3
4
5
6
7
8
9
10
RATING COMMENTSMarket research
Employee satisfaction queries.
Establishing topic authority
Basis of crowdcasting
systems
gathering internal/external
opinions
Discussing topics, documents, ideas
Interaction with topic experts
Engage with ...
Enterprise 2.0 – Tools & use : Wiki’s
WikiProject
Management
Reference material
Collaborative doc creation
Knowledge management
Idea creation
CRM
Requirements & specification creation, issues tracking, project history, feature lists, progress &
status reporting
techn. Support, sales documentation, technical
documentation
Meeting notes, sales pitches, marketing
campaign ideas, copywriting
Brainstorm, idea notes, discussions, collaborative
creativity sessions
Enterprise 2.0 – Tools & use : RSS
Syndication of
content
Distribute info
Get informed quicklySpread the new
automatically
RSS
Communication
• Reduced email • All info in 1
place
productivity
• Faster finds• Faster team
update• Better filtering
Communication
• Faster/auto distribution
• Better promotion of content
• Targetted distribution
Efficiency
• Non-intrusive spread
• Publish once, spread multiple times
• Easy distribution
Enterprise 2.0 – Tools & use : Social Bookmarking
More efficient research Enhanced search capabilities
Repository of internal and external links to topic Specific/relevant information
Expertise location
Enterprise 2.0 – Tools & use : Tagging/search
Tagging (folksonomies)
Collaborative filtering
efficient searching by tags
Adding (personal)context to content
Information & Knowledge gathering
Enterprise 2.0 – Tools & use : Microblogging
• Fast knowledge sharing • Conversations • Instand news feeds • Updating on status of
(documents, projects, work in progress)
• Fast Question & answer channel
• Recruitment channel
Benefits of Enterprise 2.0
Benefits of Enterprise 2.0 platformsProductivity and efficiency
Faster document creation
Better filtering of information
Reduced email overload
Faster innovation & product development
Increased project
management efficiency
Improved team
performanceBetter use of communication tools
More knowledge available
Better search results
Faster and more
informed
Benefits of Enterprise 2.0 platformsKnowledge creation and retainment
Easier and wider access to expertise and organisational capabilities
Enhanced search (faster & more accurate)
Capture & store activities, conversations, opinions ...
Reuse, combine, harness...
Benefits of Enterprise 2.0 platforms
• Cool place to work! • Improved internal and
external reputation • Increased visibility in
business environment and market
Reputation is Everything
Their facebook page only has
5 fans
They’ve only got 26 followers on
Prfff...
Benefits of Enterprise 2.0 platforms
Business agility
Faster decision making
Increased flexibility
Increase accuracy of products & services
Faster time-to-market products and services
Higher innovation rate
Thank you for listening