Embed Size (px)
DESCRIPTION
You have seen Social Media grow from a trend with teens to a robust communication tool. What is the next "Big Wave" of technology to affect you and your business? Mobile Apps! Mobile Apps and Smart Phones are changing the way we do business as consumers and enterprise organizations. Look at the rise and fall of GPS units and Flip Cameras as examples of technology that have been replaced by the App and Smart Phone. “From Social Media to Mobile Apps: The Next Big Wave” addresses the trends, changes and the reasons behind the changes that are rippling though our society. Through Apps and Smart Phones we have the information of the world at our finger tips, all the time, anywhere and very quickly. We now do searches “in the moment” as soon as a question can form in our mind. You may not have used your desk top computer while lying in bed but many people have their phones and tablet at their side, all of the time. How can you capitalize on the next “Big Wave” of technology to push through our society? Either learn to “ride the wave” or miss the opportunities bought by the wave. J.R. Atkins will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Citation preview
FROM SOCIAL MEDIA TO MOBILE APPS:
THE NEXT BIG WAVEJ.R. Atkins
Something Different CompaniesAuthor | Speaker | Consultant
Social Media, Mobile Apps, Sales & Marketing
This presentation is available at www.LinkedIn.com/jratkins85
2
What is Social Media Communication Platform Both ways - Dialogue - Listening Energizing your audience The people are the media & the power
3
The Big 5 of Social Media LinkedIn Facebook Twitter Blogging Videos
4
Mobile Apps All the information of the world, at your
finger tips, with you always Are you ever without Google? Did you ever sleep next to your computer? Have you ever played Xbox while standing
in line at the grocery store?
5
Why Mobile Apps A subset of information usually found on a
website Faster, more direct access A few highly valuable features & functions “Efficiency is a Feature” - Josh Clarks (Tap
Worthy Author)
6
Why are Mobile Apps Growing
For UsersAccess in the momentCompressing timeFaster decisionsFun
Developer/CompanyMoneyAdvertising & BrandingCompetitive AdvantageCustomer Service
7
Mobile Apps Platforms Apple - Design Android - For the Masses BlackBerry - Behind the firewall Windows - Enterprise r Us
Mobile Websites Use Responsive Website Design Develop Once For All Platforms Lower Development & Maintenance Cost Requires Data Connection Does Not Utilize Device Features
9
What to consider - Consumer
Has it been done Is it unique and or a better idea Business Model & Plan Team / Resources Money
10
Other App Thoughts - Consumer
“Fast to Market” vs. Patent How important is App marketing? Self contained or Connected
What to consider - Enterprise Efficiencies In the moment thoughts & access Faster Decisions Info at your fingertips Security Not my device (BTOD)
Other App Thoughts - Enterprise Act soon for a competitive advantage Use in recruiting & retention A data connection device with
connectivity to a larger screen
13
The Largest Swiss Army Knife 87 Gadgets, 141 functions weighs 3 lbs, won’t fit in your pocket Guinness World Record for “Most
Multifunctional” Pocket Knife $1400
How many Features is Enough?
14
Assume we are always on
Allow people to communicate when they want to
Never assume “someone wouldn’t want to do that”
If it’s possible, do it before your competitor does
15
Does your Co. need an App?
Yes Sources
Vendor / SupplierPartner / GroupCustom App
16
Why are CEO’s Hot?Imagine a CEO at a Corp retreat, looking at
1000+ employees, all looking at their phones as they chat, and realizing not one of them is doing Corp work because none of them can access Corp data via an App.
17
How Many Apps for a Company? Customers Employees Divisions Product Lines Supply Chain Vendors Partners Resellers Franchises
What about Enterprise Apps? Ordering Designing Knowledge Management Sales Field Work Manuals Time Keeping
19
The cost of an App $5,000 - $10,000 – Very Simple, single-function $10,000 - 25,000 - Simple, multi-function $25,000 - $65,000 - Average App $65,000 - $100,000+ - Complex Apps
$3,000 - $10,000 - Mobile Website
20
Before you move ahead with the winning App idea, ask yourself: W.W.J.D?
What Would Job’s Do?
W.W.D.D.D?
Or / And
What Would Don Draper Do?
21
Recommended Mockup Tools
www.AppSketchBook.com www.NotePad.net www.FirstAnd20.com POP - Prototyping on Paper
22
Resources Tap Worthy App Savvy The business of iPhone & iPad
Development TechCrunch (Blog) The Next Web – App (Blog) MeetUp Groups User Groups Co-Working Spaces
Thank you for attending: FROM SOCIAL MEDIA TO MOBILE
APPS:THE NEXT BIG WAVE
Down load this presentation at:
www.linkedin.com/in/jratkins85214-707-1705, [email protected]
What do I do?1. Author & Speaker2. Executive Briefings & Workshops3. Strategy & Consulting
Social Media Mobile Apps Sales & Marketing
