Flyer Spirit Presentation

Emily TaylorEmily TaylorPat HurrlePat HurrlePaige BensmanPaige BensmanAshley HorbalAshley Horbal

Facebook AdvertisingFacebook Advertising““Reach your exact audience and connect real customers to your business”Reach your exact audience and connect real customers to your business”

Reach over 175,000,000 active Facebook users. Reach over 175,000,000 active Facebook users. Create demand for your product with relevant Create demand for your product with relevant

ads. ads. Precisely target by age, gender, location, and Precisely target by age, gender, location, and

more.more. Choose to pay per click (CPC) or impression Choose to pay per click (CPC) or impression

(CPM). (CPM). Track your progress with real-time reporting.Track your progress with real-time reporting. Gain insight about who’s clicking on your ad Gain insight about who’s clicking on your ad

Reasons for organizations to be on Reasons for organizations to be on Facebook:Facebook:To create awarenessTo create awarenessTarget younger demographicsTarget younger demographicsFurther enhance Integrated Marketing Further enhance Integrated Marketing

Communication (IMC) Communication (IMC) Cheaper/easier form of advertisingCheaper/easier form of advertising

Facebook Advertising Facebook Advertising

Facebook AdvertisingFacebook Advertising

Examples of organizations on FacebookExamples of organizations on FacebookCareers at PaychexCareers at Paychex

http://www.facebook.com/home.php#/pages/Careers-at-Paychex/44381577072?v=box_3&viewas=21906405

Apple StudentsApple Students

http://www.facebook.com/profile.php?id=21906405&ref=name#/pages/Apple-Students/11147074409?sid=e8bbebbdc0d4211b9195fcc93dda2a8b&ref=s


Recommendations on the Recommendations on the content:content: Monthly sales and promotionsMonthly sales and promotions Charity/cooperation events that Charity/cooperation events that

you may do you may do Brief description about who you Brief description about who you

are and what you doare and what you do Include times and days your open Include times and days your open

New products that will be carried New products that will be carried including picturesincluding pictures

Any awards and testimonials from Any awards and testimonials from clientsclients

Picture/logos/trademarksPicture/logos/trademarks Grab attention with bright Grab attention with bright

colors/graphicscolors/graphics Add coupons to create traffic to Add coupons to create traffic to

webpage webpage

Ad Campaign Ad Campaign Though we are focused on Facebook it is Though we are focused on Facebook it is

important to integrate it with other promotional important to integrate it with other promotional mixes.mixes.

- Direct mailDirect mail- SweepstakesSweepstakes- E-commerceE-commerce- Coupons Coupons


Facebook AdvertisingFacebook AdvertisingSteps of creating an AdSteps of creating an Ad

Step One Create and upload a title for advertisement (25 characters only)

Ex) Flyer Spirit Parents Weekend

Step Two Create and upload body of content for the ad (135 characters only)

This weekend only – Flyer Spirit is offering all UD parents 10% off ALL merchandise!


Step ThreeStep Three Pick and upload an image for the Pick and upload an image for the

ad. ad. Ex) Flyer spirit logo, picture of Ex) Flyer spirit logo, picture of

merchandise, UD logo, picture of merchandise, UD logo, picture of students wearing merchandisestudents wearing merchandise

Step FourStep Four Choose your destination URL – do Choose your destination URL – do

you want people directed to your you want people directed to your home page, or to a specific page?home page, or to a specific page?

We believe that the URL for the We believe that the URL for the home page would be more home page would be more efficientefficient

Step FiveStep Five Choose a social action – Choose a social action –

this content will notify users this content will notify users of your friends interactionsof your friends interactions

We believe this would be a We believe this would be a good choice so other users good choice so other users will see how popular it iswill see how popular it is

Step SixStep Six Choose a target market Choose a target market

through filtersthrough filters Ex) location, age, sex, Ex) location, age, sex,

education, keywordseducation, keywords



Step SevenStep Seven Choose a name for your Choose a name for your

campaign, and define your campaign, and define your budget.budget.

Minimum budget is $1.00/day and Minimum budget is $1.00/day and can run on specified start and end can run on specified start and end dates.dates.

Step EightStep Eight Choose if your want to pay for Choose if your want to pay for

clicks or pay for views (CPM)clicks or pay for views (CPM) Is it more important to pay for the Is it more important to pay for the

amount of people who are visiting amount of people who are visiting the website, or for how many the website, or for how many people are exposed to your ad?people are exposed to your ad?

We choose CPM – we want to We choose CPM – we want to drive people the website! drive people the website!


Step NineStep Nine Confirm the maximum you are Confirm the maximum you are

willing to pay per 1000 impressions willing to pay per 1000 impressions You must bid on how much you You must bid on how much you

want to pay for each view and can want to pay for each view and can see what competitors are payingsee what competitors are paying

It would be best to big at least what It would be best to big at least what the minimum bid isthe minimum bid is

Step TenStep Ten Review your adReview your ad

You can go back to change any You can go back to change any decisions that you have made decisions that you have made

All content is given a quality All content is given a quality review to make sure they review to make sure they meet content guidelines of meet content guidelines of Facebook. Facebook.

March Madness MonthMarch Madness Month During this month Flyer Spirit could promote a 20% off all During this month Flyer Spirit could promote a 20% off all

Flyer basketball merchandise in the store. Flyer basketball merchandise in the store. Students could make a bracket, and the winner will get a free Students could make a bracket, and the winner will get a free

Flyers jersey. Flyers jersey.

Parents Weekend Parents Weekend All students who come to the store with their parents get 10% All students who come to the store with their parents get 10%

off final sale. off final sale. Parents could put their name in a drawing for a $25 gift card Parents could put their name in a drawing for a $25 gift card

for the store. for the store. This way you can gather data on customers for future This way you can gather data on customers for future

promotions promotions

Seasonal AdvertisingSeasonal Advertising(IMC)(IMC)

Seasonal Advertising (IMC)Seasonal Advertising (IMC)

Alumni Weekend Alumni Weekend Alumni merchandise will be featured in the Alumni merchandise will be featured in the

windows and on sale.windows and on sale. Direct mail piece sent out to alumni that is Direct mail piece sent out to alumni that is

redeemable at the store for 20% off purchase of redeemable at the store for 20% off purchase of alumni gear. alumni gear.

Emails with sales promotions.Emails with sales promotions.

Semester move in (Fall, Winter)Semester move in (Fall, Winter) Christmas TimeChristmas Time Should be promoting throughout the year.Should be promoting throughout the year.

Technology

Flyer Spirit Presentation