Flyer SpiritJennifer WilliamsDrew Fumagalli

Luke FardenMichael Brooks

Define Social Networking Strategy Recommended Time Line Calendar/Seasonal Advertising Example Advertising Additional Advertising

Agenda

The use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school- Facebook, MySpace, LinkedIn, Twitter

Social Networking

Implement Facebook into marketing strategy for Flyer Spirit

Through the use of a company account, you will attract more customers and increase sales

Use of branding logo ads will alert potential customers to sales

Creation of company Facebook group to provide members with promotional specials

Strategy

Home page advertising should include a small branded logo of Flyer Spirit as a click-through to the company webpage.

- Target potential customers by age, gender, location, and school

After Facebook group has been created, send current customers an invitation via email in hopes to increase the membership base.

Promotions can be updated when necessary.

Strategy Cont.

Early in 2009, Facebook was growing by over 700,000 users a day.

This growth translates into more 5 million new users a week world-wide and more than one million per week in the United States.

This unprecedented growth is now attracting over 10 percent of the global Internet population to its site.

Power of Facebook

Targeting Potential Customers

Home Page Advertising

Your Ad Here

Facebook Groups

Initial installation for facebook advertising campaign will take roughly 1-2 weeks

- budgeting plan - advertisement designs- initial setup and development

*maintenance to the account should be done during the time and duration of promotional sales

Recommended Timeline

Daily costs can be specifically set to Flyer Spirit budget (minimum $1.00)

Scheduling may run continuously or on specified dates

Pay for impressions (CPM) – suggested bid 0.21-0.27 USD

Pay for clicks (CPC) – suggested bid 0.47-0.59 USD

Advertising Costs

Promotions based on the various athletic seasons (fall, winter, spring)

Back to school/move in weekend Greek Week

Calendar and Seasonal Advertising

Parents Weekend Winter Holidays Little Sibs Weekend Graduation Alumni Weekend

Calendar and Seasonal Advertising

Calendar Example

December 2009Basketball Winter

wear promotio

ns 35% off on

gloves

Holiday Break Sale

Branded Logo

Advertisement Examples

Flyer Spirit your home for University of Dayton clothing and

apparel for fans, alumni, and students

Twitter - Could explore creating a Twitter account to send out weekly promotions to members

MySpace- Inform future UD students on promotional sales

LinkedIn- Use of LinkedIn to strengthen alumni consumer base

Additional Advertising

Questions ?