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FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

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Page 1: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER
Page 2: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

CALIBRACHOA: Colorful blooms and tons of them.

● Calibrachoa has one of the highest sell-through rates of any garden plant.

● The new Can-Can series includes the most unique colors available.

● Don’t forget to hang calibrachoa baskets in high-traffic spots to maximize sales.

TIP: Go bigger thanusual and charge for it!

Can-Can®

Terracotta Calibrachoa

Page 3: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

DELPHINIUM: Blue flowers draw customers.

● Gardeners love blue flowers and will pay a premium for them.

● “Spurless” flowers actually look up instead of down, encouraging the sale.

● A premium item when sold with blooms in one-gallon and larger pots.

Diamonds Blue Delphinium

TIP: Put some into decorativepots for grab-and-go sales.

Page 4: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

ANGELONIA: WOW color beats the heat.

● Angelonia’s unique, dainty blooms are some of the toughest around.

● Angelonia thrives in even the hottest weather, creating a mass of color.

● Serena and AngelMist angelonia are two of your top picks for summer promotions.

AngelMist® Purple Stripe Angelonia

Serena® Angelonia

TIP: Make angelonia a “staffpick” to inspire confidence.

Page 5: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

GOMPHRENA: A sure bet in home landscapes.

● Perfect for your display beds.

● Hot pink flowers tipped with bright yellow grab consumer attention.

● This landscape superstar is vigorous and drought-tolerant.

Fireworks Gomphrena

TIP: Six-inch and larger pots reallyencourage retail flower power.

Page 6: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Versa™ Burgundy to Green Coleus

Versa™ Rose to Lime Coleus

Blazin’ Rose & Blazin’ Lime Iresine

Page 7: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

PETUNIA

Debonair and Sophistica petunias feature never-seen-before colors.

● Dusty rose tones and lime bicolors are perfect for “garden decorators”.

● Excellent garden performance was recorded at field trials across North America.

● They’re profitable items for your premium annual department.

Debonair Dusty Rose Petunia

Phantom Petunia

Soleil Petunia

Phantom Petunia

Black Velvet Petunia

TIP: Promote unique colors by placing them in prime locations in your annuals department.

Page 8: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Fiesta™ Sparkler Orange Double Impatiens

FIESTA DOUBLE IMPATIENS: SHOW-STOPPING BLOOMS

● Elegant, rose-like blooms for the shade.

● Nearly 20 solids and bicolors in the series means there’s something for everyone.

● Ideal premium annuals for your high-traffic areas.

TIP: Offer a variety of sizes – gallons andlarger deco pots create high perceived value.

Page 9: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Zahara® Mix Zinnia

ZAHARA ZINNIAS:BIGGER BLOOMS, BRIGHTER COLORS

● 20% bigger flowers that shout “Buy me!”

● 2010 All-America Selections award-winning Starlight Rose captures attention.

● Vibrant six-color series sends customers straight to your register.

Double Zahara™ Cherry & Fire Zinnia

TIP: Promote their disease-toleranceand low-care personality.

Page 10: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Matrix® Pansy

MATRIX PANSIES:CONSISTENTLY BEAUTIFUL

● Better branching and less stretch = reduced shrink.

● 20 colors and more than a dozen designer mixes make a complete program.

● Matrix creates an opportunity to wow your customers on the shoulders of the peak season.

Taishan® Gold African MarigoldTIP: Try color blocking pansies or huge retail impact.

Page 11: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Titan Vinca: Performance for all landscapes.

● Titan has won field trial awards from north to south and east to west.● Titan has proven itself a warrior in the landscape. ●When the temps go up, it just keeps producing the largest vinca flowers on the market.

Soleil Petunia: Thrives on one glass of water a week.

● This is not your typical petunia. ● Soleil is tough enough to promote alongside your succulents.● Soleil rewards lazy gardeners with a show of small pink blooms when stressed.

TIP: Group your selection of low-water-needs plants to encouragemultiple-unit sales.

Titan™ Bubble Gum Mix Vinca

Soleil Petunia

Mediterranean Peach XP & White Trailing Vinca

Page 12: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

PowWow™ White Echinacea Mystic Spires Blue Salvia Voltage™ Yellow Osteospermum

Page 13: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

TIP: Create a shade garden destination in yourstore – more than just a “Shade” sign. Include every-thing you sell that performs well in the shade – annuals,perennials and ornamental trees and shrubs.

Fusion™ Peach Frost

Patchwork™ Peach Prism

Fusion™ Impatiens: THE tropical look for shade gardens.

● The first yellow impatiens on the market.

● Fun, tropical-looking flowers attract garden decorators.

● Fusion combines non-stop blooming with heat and humidity tolerance.

Patchwork™ Impatiens: High-impact shade baskets and patio pots.

● Huge blooms and dark green foliage are showstoppers in baskets.

● Patchwork spreads and trailing up to two feet.

● This shade-lover produces one-of-a-kind flowers all season long.

Page 14: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Dazzler® Red Impatiens Fusion™ Glow

Fiesta™ Sunrise Red Double Impatiens

Impreza™ Watercolor Mix Impatiens

Page 15: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Coleus: Awesome varieties for shade and sun.

● Coleus offers some of the most unique color palettes of any plant.

● The newest varieties of coleus attract the most attention at retail.

● Stay on the leading edge with Henna, Redhead and Electric Lime.

Henna Coleus

Electric Lime® Coleus

Redhead Coleus

TIP: Display beds and premadedesigner combos will help inspire yourcustomers to get creative with uniquefoliage varieties.

Page 16: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Purple Baron Ornamental Millet: Replace the Spike!

● Ornamental millet grows up to 3 feet tall.

● Purple Baron adds pizzazz to any sun-loving mixed combination.

● Dark purple leaves and thick plumes appeal to gardeners in search of something different.

Purple Baron Ornamental Millet

Page 17: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Twisted Arrows JuncusTwisted Dart® Juncus

Blue Chalk Senecio

Page 18: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Breathless® Blush & White Euphorbia

Verde and Limón Talinum

Page 19: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Purple Knight Alternanthera

Trusty Rusty Coleus

Silver Falls Dichondra

Fanfare® Spreading Impatiens

Super Elfin® Impatiens

Lucky™ Lantana

Aztec® Verbena

Super Elfin® Impatiens

Page 20: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Aztec® Verbena

Lucky™ Lantana

Fanfare® Spreading Impatiens

Purple Knight Alternanthera

Page 21: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Black Pearl Ornamental Pepper

● Black Pearl creates tons of visual interest to containers and garden beds.

● Consumers love the cool little glossy black peppers.

● It’s an All-America Selections winner so you know it is going to perform.

Black Pearl Purple Flash

Page 22: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Limón Talinum

● Lime green plants are trendy.

● Talinum Limón is extremely tough, thriving in heat and drought.

● Limón also serves double duty as a fun fresh or dried garden cut flower.

Limón Talinum

Page 23: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Spilanthes Peek-A-Boo

● The olive-shaped, golden yellow flowers look a lot like little eyeballs – kids love them!

● Spilanthes is becoming a gourmet edible, creating a numbing sensation that feels like electricity in your mouth. Give it a try!

Peek-A-Boo Spilanthes

Page 24: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

The Fantastic Foliage Line-up

Low-GrowingMaracas Brazilian FireworksEmerald Falls & Silver Falls DichondraSilver Mist HelichrysumPurple Lady IresineEmerald Lace Plectranthus

Mid-HeightRoyal Tapestry AlternantheraGryphon BegoniaChocolate Mint & Chocolate Splash ColeusBlack Pearl, Calico & Purple Flash Ornamental PepperSilver Crest PlectranthusPeek-A-Boo Spilanthes

TallPurple Knight AlternantheraDark Chocolate & Kong ColeusJester & Purple Majesty Ornamental MilletSilver Shield PlectranthusLimón & Verde Talinum

Black Pearl

Page 25: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

PowWow™ Wild Berry Echinacea:Flower power for every garden.

● Echinacea is a “top five” perennial.

● PowWow brings an abundance of flowers, drought tolerance and exceptional tidiness to the table.

● 2010 All-America Selections winner Wild Berry for its terrific, non-fading color show.

PowWow™ Wild Berry Echinacea

Page 26: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Blue Note Scabiosa: Creating blue borders.

● Intense blue blooms highlight this compact new introduction.

● Blue Note is ideal for perennial borders,as well as mass plantings.

● This first-year flowering perennial can also be finished quickly for spring and summer sales.

Blue Note Scabiosa

TIP: Install plenty of perennials in yourdisplay gardens, and be sure to label each plant so your customers can easily find themin your perennial department.

Page 27: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Big Top Gold Heuchera: Impressive garden display.

● This three-color series has the largest leaves and largest blooms on the market.

● Big Top shows cream-colored flowers from April to May and foliage as big as 8 inches.

● Perfect for display beds showing customers their amazing attributes.

Big Top Gold Heuchera

Page 28: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Expression Hydrangea:Double Flowers stand at attention.

● This reblooming variety has double pink-to-blue mophead flowers that stay upright .

● With deadheading, Expression will rebloom in the summer and fall.

Double Delights™ Expression Hydrangea

Page 29: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Flutterby Petite Butterfly Bush: The FIRST series of groundcover buddleia.

● This low-water-needs series is remarkable in small garden spaces.

Sunshine Daydream Abelia: Limitless uses for garden designers.

● Neat growth habit and orange/red/bronze foliage under white-to-pink flowers draw attention.

● Sunshine Daydream is perfect for gardeners of all skill levels.

● Attracts butterflies and works well in container gardens, patio pots and as a foundation plant.

Flutterby Petite™ Blue Heaven Buddleia Sunshine Daydream Abelia

Page 30: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Mona Lavender Plectranthus: The ultimate garden mum companion.

● Fuzzy, dark foliage and orchid-like mini purple blooms looks excellent in the Fall.

● Mona Lavender is perfect for large pots and baskets.

● The upright habit also makes this plant a fun component in Fall combinations.

Mona Lavender Plectranthus

TIP: Advertise these products and encourage customers to make ANOTHER trip to your store each year.

Page 31: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Voltage™ Yellow Osteospermum:THE cure for Spring fever.

● It’s a bright yellow, daisy-shaped flower that can be sold when the weather is still cool.

● Voltage Yellow is the first osteo in bloom and the last out of bloom.

● It’s traditional flower appearance inspires confidence.

Voltage Yellow Osteospermum Plentifall Lavender Blue Trailing Pansy

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Shock Wave® Denim Spreading Petunia

Easy Wave® Opposites Attract Mix Spreading Petunia

Page 33: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Sorbet® Yellow Blotch & Blue Blotch XP Viola

Matrix Coastal Sunrise Mix Pansy

Page 34: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Juliet™ Orange Diascia

Romeo™ Bright Pink Basket Diascia

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Five Alarm Red

● One of the first mums to flower in the fall

● Huge, vivid red blooms

● Flowers last longer than any of the other early red

Sparkle White

● As white as freshly fallen snow

● Perfect in 8-inch and smaller containers

Sundance Yellow

● Perhaps the best plant habit in our line-up

● Uniform, ball-shaped plants

● Blooms with hundreds of long-lasting, super-bright flowers

With more than 30 years experience working with garden mums, Ball’s mum expert ED HIGGINS knows what he’s talking about. Here are his top mum picks for independent garden centers.

Sparkle White

Five Alarm Red

Sundance Yellow

Page 36: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Sunset Orange

● Vivid two-tone flower color (dark red-orange in the center and orange outer petal color)

● Grows into a perfect ball-shaped plant with great color

Perfectly Pink

● Unique, two-tone coral-pink flower color

● Novel and eye-catching look at retail

● Mid-season variety with large flowers

Sunset Orange

Perfectly Pink

Page 37: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Candlelight White

Flamingo Pink Bedazzled Bronze

Goldmine Yellow Venus Purple

Page 38: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Spotlight on GerberaThe ULTIMATE Impulse Item.

TIP: If you want customers to give potted plants as gifts, upgrade the greenor black plastic pot with a decorative sleeve and add a gift tag.

Mega Revolution™

Revolution™

Mini Revolution™

Micro Revolution™

Page 39: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Colocasia Maui Magic

● Maui Magic grows up to four feet tall with shiny burgundy foliage.

● It creates drama in large mixed combination and by itself in patio pots.

● Sell Maui Magic in gallons and larger pots for instant gratification.

TIP: Try decorating your outdoor furniture area with some of these hot picks. You will no doubt sell more of both.

Coal Miner Colocasia

Maui Magic Colocasia

Page 40: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Nor-East Miniature Roses

● True miniature roses are popular due to their hardiness, versatility and long life.

● These long-lasting beauties grow up to 30 inches.

Magic Carousel Rose

Page 41: FLOURISH - BRINGING NEW LIFE TO YOUR GARDEN CENTER

Canna Tropical Bronze Scarlet

● Vivid scarlet flowers contrast beautifully with dark foliage

● Grows up to 30 inches – perfect in the center of a large combo

● Looks great at retail in 6 inch pots – but even better in gallons

Tropical Bronze Scarlet Canna