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Strategy
Unused potential of your
employees
When people already support our cause? Who can help us spread the word? Build best
practices? Excite others?
Workshops, training and
coaching.
Knowledge, training and structural coaching.
Guidelines & Best Practices.
People need both negative and positive stimuli. Guidelines to set the
boundaries, best practices to get inspired and excited.
Smart projects.
Small, manageable project with clearly defined scopes
and goals that help the organization learn, change
and set next steps.
People don’t change overnight. Nor do companies. We need to use a set of tools.
More top management videos
Clean up official Vlerick
content
Short marketing courses of professors
Upload the best creative promotional movie
YouTube
Let students participate: digital home managers
Let students tweet in class
“We want our students to be ambassadors, so we DO NOT block them from all social media”
Blog
Invite select number of alumni to share
their experiences and opinions
Keep the Masters’ blog up to date, but
increase frequency
Vlerick knowledge site
Website
Twitter feed
Videos Professors explaining their courses
Key takeaways from students
Live chat
Virtual building tour
Globe