Facebook: Let's get down to business
Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.
2. Facebook is morethan just fun &games 3. Facebook has a serious side 4. Facebook can be an incredibly powerfulbusiness tool 5. Some perspective 6. An estimated 110 million people in the U.S.(or 36% of the total population ) areregular social networking usersOf that group, Facebook dominates with78 million regular users (dened as thoselogging on at least once a month) followed byMySpace with 67 million, Twitter with 17 million,and LinkedIn with 11 million regular users. Source: Anderson Analytics, July 2009 7. People now spend more time, on average, onFacebook than on the other 9 top webbrands87 million visitors spent an average of4 hours and 39 minutes on the site during JulyFacebook is sixth when it comes to overallweb traffic in the US. Source: Nielsen, July 2009 8. Between January & July of 2009: Facebook users aged 25-34 has grown 60.8% Users aged 35-54 has grown 190.2%Users older than 55 years has grown 513.7%Source: iStrategyLabs,July 2009 9. Business benets of Facebook 10. Search rankingFlickr photo: gerlos 11. Interactivity Flickr photo: [a.m.photography] 12. Brand advocacyFlickr photo: www.jerkalert.co.uk 13. Contacts & connectionsFlickr photo: unloveablesteve 14. TargetedFlickr photo: caruba 15. Low costFlickr photo:JoshuaDavisPhotography.COM 16. Start with a personalaccount 17. Don't set up a business accountBusiness accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. Business accounts have limited access to information on the site. Business accounts cannot be found in search and cannot send or receive friend requests. 18. Fill out your prole completely to earn trust 19. Keep any personal parts of your prole private through Settings. 20. Get rid of default avatar,upload a prole photo 21. Prole photo tips: Should be mostly of your headSquare crops & simple backgrounds work well Needs to be recognizable in smaller sizesSemi-formal pose/expressionShould be a recent photo & actually look like you 22. Post business updates on your wall. Focus onbusiness activities, such as Working with ABCCompany on web site redesign.Share useful articles and links to presentations andvaluable resources on your wall to establishcredibility. 23. Upload your contacts from your email client to ndmore connections. Join network, industry and alumni groups relatedto your business. Use search to nd groups and fan pages related to yourbusiness by industry, location and career. 24. Add appropriate apps 25. Facebook Pages 26. According to Facebook, a Page is a... Customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators. A Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans. More than 8 million users become fans of Pages each day 27. Pages vs. Groups 28. Pages: Allow you to send updates to fans (displayed in user homepage sidebar) Can have a discussion wall, and discussion forum Can add additional applications Visitor statistics provided 6 million+ users become fans of pages each day 29. Groups Allow you to send messages to members (direct to inbox) Require regular upkeep and maintenance Cannot add applications Can have a discussion wall, and discussion forum Can invite members to related events 30 million+ active user groups exist 30. Creating your page 31. Categorize your page 32. Add apps Blog RSS Feed Reader orSocial RSSTwitter App Static FBML Poll Promotions 33. Add ContentBlog postsEventsPhotos & videosDiscussion topicsPollsPromotions 34. Custom tabs 35. Promote 36. Fan Box 37. Facebook Connect 38. Social ads 39. Respect your fans Flickr photo: bubustudio 40. Mykl Roventine designer of things myklroventine.com facebook.com/ myklroventine