Why Content Marketers Should Double Down on Facebook in 2015

Based on an article that originally appeared on my site.

Reports of my death have been greatly exaggerated.

–Mark Twain

Facebook’s

Zuckerberg

2X

Facebook’s Stock has Doubled since its IPO

FACEBOOK DOMINATES MOBILE

The Future of Digital is Mobile

desktop

mobile

TOTAL USER-BASE

Mobile traffic overtook desktop in 2014

73%

of Facebook’s Q1 ad revenue was from mobile

All 4of the top non-game iOS apps are Facebook-owned

Any outside content you promote on these platforms better be

MOBILE-FRIENDLY

FACEBOOK VIDEO IS BLOWING UP

4 Billionviews per day on Facebook Video

75%of Facebook Video views occur on a mobile device

FOR MOBILE VIDEO

IS IN SERIOUS

CONTENTION WITH

FOR MOBILE VIDEO

IS IN SERIOUS

CONTENTION WITH

Get ahead of the Facebook

Video marketing game!

read my article on the nuanced differences

between Facebook Video and YouTube

Direct-to-Platform PUBLISHING

Facebook is Embracing

tUpdate Status Add Photos/Video Create Photo Album

Post

Facebook’s Newsfeed Algorithm dictates the types of posts users are exposed to and also keeps user’s attention…

The Newsfeed is Powerful

Facebook’s newly released “Instant Articles” leverage the power of the Newsfeed by letting select publishers create content native to the platform…

Direct-to-Platform PUBLISHING

Content marketers should start planning and strategizing how to take advantage of

Direct-to-Platform PUBLISHING

Content marketers should start planning and strategizing how to take advantage of

This way they can monopolize on the technology once it becomes

available to the public.

BIG PLANSFACEBOOK HAS

FOR THE FUTURE

IN 2014 FACEBOOK ACQUIRED

OCULUSVIRTUAL REALITY HAS THE

POTENTIAL TO OPEN UP MANY INNOVATIVE NEW MARKETING

OPPORTUNITIES

FACEBOOK’S MOST AMBITIOUS PROJECT PLANS TO USE DRONES TO BEAM FREE

INTERNET (WITH FACEBOOK INCLUDED) TO DEVELOPING COUNTRIES

ANY WAY YOU LOOK AT IT ONE THING’S

FOR SURE…

…FACEBOOK’S FUTURE SEEMS LIKE A SAFE BET FOR MARKETERS

THANKS FOR READING!

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