ionSearch 2012 - Expert Panel Suite

My SEO Toolkit

Dave Harling – Head of Search, Razorfish London - Moderator

Steve Lock – Product Manager, AnalyticsSEO

David Wilding – Head of SEO, Blueclaw

Matt Roberts – VP of Product, Linkdex

Neil Walker – SEO Strategist, SEO Mad

Steve Lock

Analytics SEO

Dave Wilding

Blueclaw

Matt Roberts

Linkdex

My SEO Toolkit

Me

• Matt Roberts: VP Product, Co-founder of Linkdex

• Creating In-house / Enterprise SEO Tools For 7 Years

• Been At The Coal Face Of SEO: Pitching, Servicing,

Winning, Sometimes Losing (But learning), Training New

SEO’s, Big Brands & SME’s, Digital Agency, SEO Affiliate

Background

• Audience Is Key: Sell SEO, Mange Accounts, Do SEO

• Tools Are Just That: They can’t do SEO for you

• Turn Data To Insights That Shape Strategy: Better

insights, better strategy

• Doing Is A Ranking Factor: I love tools that help you do

more – understanding the barriers to doing more

I’ve done my best

Of course you do

• Google Tools: GA, WMT, Adwords, Insights etc.

• Excel: Love it or hate it. Image SEO without it!

“Always more to discover”

Broad domain intelligence

• Searchmetrics: Ready-made intelligence on historical

search performance of a domain vs competitors

• ahref: Similar but also has a linkmap

Favorite uses:

Business Development, Supplement KW research, Historical

performance e.g. was site hit by Panda

Deep intelligence / reporting

• Linkdex: Ask us to demo dashboards

• AnalyticsSEO: Last time I looked it had lots of insights to

offer

Favorite uses:

Business Development, account management &

development

Link prospecting

• Ontolo: Link prospecting that is consistent with your

chosen strategies

• Local Citation Finder: For links and citations

Favorite uses:

Efficient prospect identification (competitors likely not to

have)

Outreach

• Buzzstream: Focused and effecient

• Scream CRM: NEW! Outreach from inside Gmail

Favorite uses:

Efficient managed outreach

Site Optimisation

• Screamingfrog: Upgrade of Xenu

• Linkdex: NEW TODAY! Bit special, come and talk to me

about why

Favorite uses:

Optimal wiring of content for better results

Team / Project Management

• Desktime: Who’s doing more of what they should be doing

and who’s distracted?

• Linkdex: Who’s doing the most and did it work

• Analytics SEO: Who’s doing the most and did it work

Favorite uses:

Team productivity competitions, SEO experiments

Final mentions

• Evernote: Capture meetings notes, thoughts, disoveries

Favorite uses:

A supplemental index