Embed Size (px)
DESCRIPTION
Main points of the webinar: How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use Most efficient ways and tools to perform keyword research Competitive analysis tools – SEO Quake, SemRush, and some others Link-building strategy development & deleting links wisely with the help of tools
Citation preview
Toolkit for DIY SEO audit of your website
Webinar, July 19, 2013
Promodo at a Glance
Speaker
Katherine GolovinovaSEO Analyst at Promodo
Webinar main points How to Perform On-site SEO Technical AuditHow to do Keyword ResearchCompetitive Analysis Tools Link-building Strategy Development &
Deleting Links Wisely
On-site SEO technical audit
Analysis of the primary indicators
#1 The goal of SEO audit
#2 The task of SEO audit
The number of indexed pages in Google.com search engine
Site:website.com
The number of indexed pages and actual number of pages are roughly equivalent
The number of indexed pages is significantly smaller than the actual number of pages
The number of indexed pages is significantly larger than the actual number of pages
Search Engine CredibilityBacklinks!
Alexa rank (www.alexa.com)
Google PR (0-10)
1 6
External factors (backlinks)
• Total number of backlinks
• Total number of backlinks
• The number
of referring
pages, and
many others
Site-wide links vs. Not site-wide
Dofollow vs. NoFollow links
Number of Referring Domains in dynamics
Top referring TLDs
Referring pages for anchor phrases
https://www.pingdom.com/
PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights
Google Webmaster Tools
404 Not Found
4xx and 5xx HTTP status codes
Xenu's Link Sleuth
How to do keyword research guide
Übersuggest (http://ubersuggest.org/)
SEO SpyGlass (http://www.seo-spyglass.com/)
SEMRush (http://www.semrush.com/)
Google Webmaster Tools
Google AdWords Keyword Tool
or better?
Competitive Analysis Tools
SEMRush
- position
- volume
- CPC
- URL
- traffic
- competition
SeoQuake
Alexa rank (www.alexa.com)
Link-Building Strategy Development & Deleting Links Wisely
Link building strategy! Vary backlinks mass
! Vary referring domains
! Make sure the links are from trustworthy sites! The links must not be “nofollowed”
Social Engagement
• List of backlinks pointing to requested URL or domain for hostnaim
• List of backlinks pointing to requested URL or domain for domain name
• List of backlinks pointing to requested URL or domain for URL.
Deleting links wisely
Google’s Disavow Links Tool
Link Detox (http://www.linkdetox.com/)
Backlink Profile DetoxAverage Link Detox Risk Level
Link Detox Risk Breakdown
Get rid of your “unnatural links”
Contact, Filter and Functionality
+
rmoov (http://www.rmoov.com)
• Add a list of URLs
pulls contact information for each domain
•
• Customize email templates and start your campaign
Remove’em (http://www.removeem.com/)
Step 1: Uncover the Bad Links
Step 2: Contact webmasters to request link removals
Step 3: Track your campaign's progress
Step 4: Export your results and submit reconsideration request
Free SEO and CRO auditWe would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization.
Thank you!
Katherine GolovinovaSEO Analyst at Promodo
Questions, please.
e-mail: [email protected]: katherineglvnv
Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo
Please follow
