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#ionSearch presentation about International SEO
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INTERNATIONAL SEODOS & DONTS
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
7 in 10 minutes
I’m Aleyda Solis
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH [email protected] / @aleyda / www.aleydasolis.com
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
1
GIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE (CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN THROUGH COOKIES OR SCRIPTS IN THE SAME URLS
Same URL, different Languages
2INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES OR COUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT
Great Amazon
Not bad TripAdvisor
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
3
LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY TARGETING, NOT ONLY TRANSLATE
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES
Mobile vs. Cell Phone
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES
Mobile vs. Cell Phone
Use Google Keywords Tool, Google Trends, SEMRush, SearchMetrics, UberSuggest ... and hire local support!
4INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS
This type of “mix” usage is OK
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
This type of “mix” usage is OK
Take a look at the specification: http://support.google.com/webmasters/bin/answer.py?
IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
5
IDENTIFY THE BEST INTERNATIONAL TARGETING: COUNTRY OR LANGUAGE?
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS
You can Language target when location is not a factor for your business or it is, but your audience is very distributed and you can’t target each one of them specifically at the start.
Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide
6INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE
Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country
7INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
7FOOTBALL: THE WORLD VS. USA
USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS
Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
LET’S GO INTERNATIONAL
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
[email protected] / @aleyda / www.aleydasolis.com
INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
QUESTIONS?
THANKS
