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I was moderating the panel for Mobile Social Networking at the Mobile Asia Congress in Hong Kong, November 2009. I used these slides to introduce the "topic". On the panel were- Jeff Lin, Gypsii- Wang ChangCheng, Shanghai Unicom- Dilip Mistry, Microsoft- Tomi Ahonen, Consultant
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MOBILE SOCIAL NETWORKS
Mobile Asia CongressHong Kong November 2009
Stefan RustFounder & Director, EXICON
IT’S A DIFFERENT MOBILE WORLD
2
BEFORE NOW
HARNESS THE POWER OF THE NETWORK
Collecting Data is less valuable than
connecting people
SOCIAL NETWORKING IS REAL
$700M
$1B+
$1B+
$200M
BLUR BETWEEN REAL AND VIRTUAL WORLDS
PHYSICALVIRTUAL
Value their online social network equal to their physical social network
On the internet by end of next year
3B
78%
ENTER THE AGE OF THE UPER
VOICE
DATA
User‐Publishers“Everyday they publish billions of pieces of content”
Constantly connected 10,000 hours
of mobile phone use
Content creators and multi‐taskers
5,000 hours of video game playing
3,500 hours of online social networking
BASIC COMPONENTS OF A SNS
User profile
Name and display connections
Inter‐user messaging(Private and Public)
Psychographics(ethnicity, school, affiliation, interests)
User‐generated content
IT’S KINDA LIKE A COCKTAIL PARTY
MOBILE IS DIFFERENT
People I Know People I Don’t Know
Value Volume
Phonebook Contacts
wwwwww
Mobile is intimate
The tip of the iceberg
