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KakaoTalk: How can brands engage and 'talk' to new users? - How are the most successful brands utilising KakaoTalk? - What is different about targeting consumers on mobile devices compared to other social platforms? - Kakao’s visions for the next platform strategy on mobile Speakers: Euntaek Hong, Executive Vice President, Kakao Corp.
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Kakao’s Mobile Platform Strategy
Euntaek Hong
Mobile Messenger Changing the Way We Communicate
Conversation History Archive
Asynchronous Communication
Mobile messenger replaces phone calls
1 billion calls/day 6.5 billion messages/day
<
Mass Communication VS.
Personal Communication
Evolu(on of Mass Communica(on
Evolu(on of Personal Communica(on
In the mobile era, people acquire more information from personal communication channels rather than mass communication channels.
Growth of KakaoTalk
Add Friends Automatically
Group Chat
KakaoGame First Mobile Social Game Platform
500 million accumulated subscriptions (2014. 5)
500+ games by 230+ developers
8 games with 10 million+ downloads
KakaoTalk
KakaoStory
KakaoGroup
KakaoStyle
KakaoPick
KakaoTalk PC
KakaoStory Ch.
Marketing Platform Expansion
Social Platform Expansion
Contents Platform Expansion
Commerce Platform Expansion
KakaoMusic
KakaoPage
KakaoTopic
KakaoGame
Platform Expansion
KakaoStory
10 million users in 9 days
60 million subscribers
Number of comments: 27 billion
Social Network Service Platform
KakaoMusic Social Music Sharing on Mobile
13 million downloads
No.2 music app in Korea
KakaoPage Open digital marketplace
Individual content providers can easily create and sell digital contents
KakaoStyle
A new mobile shopping channel that connects Korea’s Soho fashion malls with KakaoTalk users
Info on latest fashion trends and products
KakaoTopic (beta) Customized contents recommendation service
Partnering with 110 news agencies
and other various content providers
Pla5orm Internaliza(on
Gift Shop
Gift Shop
Plus Friend
Select and pay for a gift Choose “Gift Shop” Option Send to friend 1 2 3
Gift Shop
215 million users
Plus Friend
KakaoPay A simplified mobile payment system
Once registered as users, customers only
need to type in their passwords to make
payments
Provide Personalized O2O Service to users
User����������� ������������������
Analyze user
behavior
Kakao’s Vision for Next Platform Strategy on Mobile
User Segmentations
Thank you
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