Embed Size (px)
DESCRIPTION
Citation preview
EXECUTIVE SUMMARY
A core team of professionals specializing in Strategy and Execution for mobile and internet communication services.
For each client we customize our teams to match the requirements of the project by tapping into our database of trusted specialized independent professionals focusing on the fields of
› Developer Programs and Communities› Application Sourcing› Network and handset services level API’s› Mobile Money› Social Media Marketing & Social Commerce› Digital Media› Market entry strategies
Since 2001 we have been working on a global basis with clients from the Fortune 500 multinationals (e.g. Morgan Stanley, Sun Microsystems, GSMA, Standard Chartered, The Economist, Motorola) to innovative digital startups.
MORE THAN YOUR STANDARD CONSULTANT
Developers
Start Ups
Angel Investors
Independent Professionals
Publishing Partners
Advertising Networks
launch, mentor & resource startups
in the areas of Communications and Software over the Internet on any device
0 10 20 30 40 50
5
10
15
20
India
China
Malaysia
Japan
Britain
US
GDP per person at PPP*, 2006, $000*Purchasing-power parity
% of a
dult po
pulatio
n involved
in early‐stage
entrep
rene
urial activity
Early‐stage Startup activity
$260K/engineer
$3.68K/engineer
$2.12K/engineer
2003 04 05 06 070
100
200
300
400Patents granted
0
5
10
15
20Lawsuits
China’s patent grants and IP litigation cases, ‘000
Sources: State Intellectual Property Office; Jones Day
Sources: Global Entrepreneurship Monitor High Growth Report 2007
THE DISPARITY Venture Capital per University Engineering Graduate
GREAT MARKETS
Under Serviced
Growing
Highly Fragmented
INNOVATION ?
INNOVATION IS
10% Invention
90%Adoption
MASS ADOPTION IS A COMBINATION OF
Technology Usability
Marketing Commercial
INNOVATION IS THE PROFITABLE IMPLEMENTATION OF IDEAS.
It drives economic growth
It improves quality of life
The most innovative periods are times of strife. War, social upheaval, economic hardship.
Economic meltdownEnvironmentEnergy RelianceRaw Material
It’s Global
OUR CURRENT CHALLENGES ARE:
The naturally innovative nature of man comes out.
TWO PRIMARY KINDS OF INNOVATION:
1. IncrementalUse of an existing product in a new way
2. DisruptiveDevelopment of a completely new product or service rendering others obsolete
INNOVATION ECO‐SYSTEM
Media
Capital
Universities
Culture
INNOVATING ON A GLOBAL SCALETHE ROLE OF GOVERNMENT IN INNOVATION
•Resources need to be made available;•Collaboration between public and private sector – these are not mutually exclusive.
•Encourage individuality, creativity, collaboration;•Explain question framing;•Teach focus.
•Focus education system to mind development;•Fund research and innovation competitions;•Extend planning horizons;•Collaboration between public and private sector, central and local government.
•Identify areas for innovation;•Fund ‘clusters’ to address specific challenges.
STRATEGIC PLANNING
FUNDING
EDUCATION
POLICY
THE MAGIC OF INNOVATION
5 CORE VALUES IN LEADERSHIP
QUESTIONINGcuriosity, evaluation, critical self assessment, Non Judgmental freedom
RISKvulnerability, attitude towards failure, fail early, learn from failures, accept failure
OPENNESSto imagination fantasy new data sharing, surprise, opinion, change path
PATIENCEtenacity, patient capital
TRUSTin oneself and others.
ENEMIES OF INNOVATION
MANAGEMENT AND MEASUREMENT TECHNIQUESProcess, Tight Structures, Metrics
BUREAUCRACYInflexible Processes
RISK AVERSIONIncentive, Safety net, Lack of Trust
BARRIERS TO OPENESSBusiness Units, Insecurity, Secrecy
LACK OFResources, Diversity, Incentive
INNOVATION NEEDS TO BE NURTURED“INSPIRATION FROM THE TOP, INNOVATION FROM THE BOTTOM”
Create the environment» make resources available» Use instinct to build a team of complimentary skills
Create the Culture» Support risk and possible failure as means to assess, learn and move on» Be committed, patient and encourage the right discussions» Set goals but extend planning horizons» Encourage trust; ideas and data sharing
Create the Eco‐System» Demonstrate openness and promote collaboration» Listen to opinion» Have the courage to change your path if necessary – but stick to your guns if you need to.» Capacity for change in balance
Income
INNOVATION AND MONETIZATION?
Research Development
Application
Applying sciences in new ways.
Practicality
Producing Products and services
Creativity
Courage
Tenacity
Leadership
Goal
resources resources
Focus, Direction, Questions, Needs
BUT REALLY ONLY 4 KEY ELEMENTS
Business Leadership
Technology Design
ProgramManagement
“Rather than a swift series of eureka moments, progress took shape in setting goals, testing, tweaking and then setting more goals” – Jon Gertner
The Strategist
The Technologist
The Pragmatist
The Creative
The OptimistAll working toward the
same, clearly identified goal, which
is grounded in common core
values.
Manage Abundance, Not Scarcity. Scarcity has been obliterated by the internet.The more content Google has to organize and the more sites to place ads on, the better. Google‐owned YouTube already has more search queries than Yahoo. Amazon’s approach is to offer customers more books and CD’s that could ever fit in one physical store.
Make Mistakes Well. Mistakes can be valuable, if you learn from them.A recent trend involves releasing products that are not properly finished, i.e. in ‘beta’ version, allowing customer feedback toidentify bugs and comment on the user experience. This feedback is then incorporated into the finished product. Proctor & Gamble endeavors to keep the company’s rate of failure with new product launches at about 40‐50%. It encourages employees to think ambitiously and take risks.
Open the Dialogue. This openness leads to a sharp decline in the negative buzz.Dell launched a Web site to get customers’ ideas after a flood of criticism over poor service. Starbucks launched mystarbucksidea.com and got 70,000 ideas in the first year. A study by the London School of Economics highlighted that a 1% decline in negative buzz leads to a 2% increase in Sales [link]
Price as low as you can go (Free is Better) The more users, the stronger your competitive position.The fastest‐growing Net companies ‐Google, Skype, TenCent, Kaixin001, Amazon and eBay charge as little as they possibly can.
Execution and Speed. An idea is only as good as its execution.Cumbersome processes and official launch days are of the past; permanent beta, alpha or even pre‐alpha. Get out there get the feedback and then incorporate that feedback. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else.
EXAMPLES …..
STRATEGY AND EXECUTION
Mobile and Internet specialistsTotally focused on Mobile and Internet
Proven track recordRepeat global clients since 2001
Immersed in the IndustryIn the flow and in the know
CORE teamInnovative thought leadersHighly experienced recognized experts with backgrounds in Multinationals and start ups
CORE+ teamScalable, qualified value based resourcesGlobal reach with specialist network
Team
OVERVIEW OF RELEVANT EXPERIENCE
• Breakthrough Strategy
• Delivering results
• Execution support and commitment
• Working Global 1000 companies
• Wide network
within global
mobile and Web 2.0
developer
Community
• Asia Pacific,
Europe, and
North America
• Represents 100% of EXICON’s worldwide consulting activity
• Projects across all major markets
• Specialization
• Globe Telecom
• SingTel Group
• Betavine
• Orange Partners
• Java
• Litmus O2
• Sony Ericsson
• Android
• MEF
• GSMA
• MMA
• RIM
• Nokia
Technology &Telecom & Internet
Known in theMobile Content World
Mobile Application
&Web
EcosystemTrackRecord
SERVING CLIENTS WORLD WIDE SINCE 2001
From the World’s Largest Multinationals
to the Most Innovative Digital Startups and Associations
OTHER SOURCES
Judy Estrin: http://www.youtube.com/watch?v=uToaWrvSVB4
http://gettingreal.37signals.com/toc.php
