Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN

Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN

V&A

Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN

1991 2009

V&A

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

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First SMS text message

Google launched

iPod Launched

Facebook Launched

Twitter Launched

The evolving networked landscape

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The evolving environmental landscape

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

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80s-2005

Market led

Experience

Marketing &Brand driven

EmotionsAesthetics

Responsive

2005+

Socially led

Transformation

People &Network driven

LifeTools / ContentCo-creative

The evolving corporate landscape

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2005 -80s - 05

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The evolving professionallandscape

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

• Formed in 1991• Product design & engineering• Interaction Design

2009 – 500 staff• Product Design• Service Design• Innovation Consultancy

Designing for the 21st Century£6.5 million Research Initiative

• To foster the formation of a new diverse community with a common reference framework

• To stimulate new ways of design thinking

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Phase 1ProjectCall

Phase 2ProjectCall

Phase 1 Projects Phase 2 Projects

BOOK 1 BOOK 2

Phase 1 Book- Gower Ashgate

- Published Dec 2007 - 22 chapters

Phase 2 Book (due out Dec 2009)

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9

Initiative Direction: DJCAD, Dundee University21 Phase 1 Cluster Projects20 Phase 2 Research Projects

Examples:

• Design & medical pathways – Glasgow School of Art• 2020 vision of the design Industry – Lancaster University• The role of service designers – Oxford University• Design & complexity theory – Open University• Design & elderly workers – RCA• Participatory design methods – Coventry University• Design & crime – University of the Arts• Fashion design Futures – University of the Arts• Global design capabilities – University of Cambridge

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Mapping Future Projects

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Phase 1ProjectCall

Phase 2ProjectCall

Phase 1 Projects Phase 2 Projects

BOOK 1 BOOK 2

75 Researchers2 daysLighthouse, Glasgow

Floor sized

portfolio map offuture

projects

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Traditional notions of design ...Generating ideasCreating a broad portfolio of solutions

Managing trade-offsCreating solutions that balance conflicting technical requirements

Visualising the tangibleCreating visual representations of potential ‘product’ solutions

Accommodating uncertaintyCoping with emergent ideas in real-time at different stages in development

Profiling usersHaving empathy with the user story & context translating these requirements into solutions

Synthesising futuresSynthesising and prototyping future product concepts

Extended roles fordesign in society …Facilitating Idea GenerationFacilitating participatory creation

Negotiating ValueEstablishing trade-offs between options and wide spectrum of metrics

Visualising the intangibleCreating an additional richer language for strategic decision making

Navigating ComplexityActing as an organisational and community navigator, profiling the impact of emergent ideas in real-time

Mediating StakeholdersBuilding profile of multiple internal & external stakeholders & contexts

Synthesising strategySynthesising and prototyping future strategic positions & contexts

CreativityAesthetics

CreativityAesthetics

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EU Design Policy Mapping WorkshopLyon – June 2009

NationalDesignResearchMapping WorkshopLondon Mar 09

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Negotiating Value

Visualising the intangible

Mediating Stakeholders

Synthesising Strategy

Navigating Complexity

Facilitating Idea Generation

Design thinking in actionMDes DesignMSc Design Ethnography

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Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 2009 &beyond

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HIGHPRESSURE

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Launching the Conservatives’ General Election Campaign David Cameron launches a revolutionary new approach. We will have no fixed policies instead what we do have is a participatory design process. We are the party that understands stakeholder needs.

GENERAL ELECTIONCameron: Vote for us we are the design party

BREAKING NEWS

LIVE Dundee

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Gordon, how about this as a concept for dealing with NHS funding?

That’s inspired, Dave, put it on the evaluation matrix, just to the right of my concepts

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