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• Philip Tellis• @bluesmoon• [email protected]• SOASTA• boomerang
Confoo 2014 / 2014-02-26 How patient are your users? 1
How patient are your users?
Philip Tellis / [email protected]
Confoo 2014 / 2014-02-26
Confoo 2014 / 2014-02-26 How patient are your users? 2
How long would you mind waiting?
Confoo 2014 / 2014-02-26 How patient are your users? 3
No internet in my room last night
Confoo 2014 / 2014-02-26 How patient are your users? 4
• 11:30pm – called tech support• 11:50pm – got fed up of refreshing every 5 minutes
Confoo 2014 / 2014-02-26 How patient are your users? 5
while true; docurl -v www.google.com &&say "Connected" && break;
sleep 60;done
Confoo 2014 / 2014-02-26 How patient are your users? 6
Does what you’re waiting for affect your answer?
Confoo 2014 / 2014-02-26 How patient are your users? 7
Does what you’re waiting for affect your answer?
Confoo 2014 / 2014-02-26 How patient are your users? 8
What if you’re paying for it?
Confoo 2014 / 2014-02-26 How patient are your users? 9
Would you wait longer for a more expensive/exclusive item?
Confoo 2014 / 2014-02-26 How patient are your users? 10
Can the whole waiting process be made more interesting?
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How do you ask your users these questions and gethonest answers?
Confoo 2014 / 2014-02-26 How patient are your users? 12
Try some RUM
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Jean-Antoine Nollet – 1746
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260 years later, we packaged his methods into aJavaScript library and started measuring real users
boomerang.js
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So let’s look at a very important recent event in world politics
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It’s been good for Canada
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And there was this...
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This game went into overtime(did anyone mind?)
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which web users had a better experience?
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Well, overall, Canada probably, but what does thedata say?
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Canada: 4.7-5.5-3.9s
USA: 3.9-4.1-3.7s
US load time v/s CA load time for different periods
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Canada: low tolerance for errors
USA: 50% tolerance for errors
Score: 0-0
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Canada: LD25 == 4.5s
USA: LD25 == 5.7s
USA scores twice – 0-2
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Canada: LD25 == 5.5s
USA: LD25 == 4.7s
Canada comes back – 2-2
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Canada: LD25 == 5s
USA: LD25 == 3.5s, 84% likely to leave on error
Sudden Death – 3-2
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Real User Experiencesyoutube.com/watch?v=WNkK0EX4DFE
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what a user is doing affects how patient they are
One of these is an e-commerce site, the other is a gaming site
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We’ve also found that patience is a fairly cultural thing
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Is choice of browser part of modern culture?
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Weekdays v/s Weekends
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Happy users are more patient, so keep your usersengaged while they wait
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For similar data for your own site, sign up formPulse at
http://www.soasta.com/freeor get in touch
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Thank You!Questions?
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• Philip Tellis• @bluesmoon• [email protected]• www.SOASTA.com• boomerang• LogNormal Blog
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Image Credits
• Waiting http://www.flickr.com/photos/johnragai/9958782434/
• Waiting for Dad http://www.flickr.com/photos/soldiersmediacenter/6032825082/
• Soggy in front of the Apple Storehttp://www.flickr.com/photos/quinnanya/2657709413/
• Cyclists wait in line @ Starbucks for the bathroomhttp://www.flickr.com/photos/bitchcakes/4573033716/
• Streetpong http://streetpong.info/
• RUM Warehouse http://www.flickr.com/photos/razmataz/5000536661/
• Jean-Antoine Nollet http://en.wikipedia.org/wiki/Jean-Antoine_Nollet
• Russia Olympic Rings closing ceremonies Sochi 2014http://www.flickr.com/photos/ifindkarma/12728433773/
• Beer Fridge https://twitter.com/Molson_Canadian/status/432553007285145600/photo/1
• Canada-USA http://www.sochi2014.com/en/ice-hockey-women-s-gold-medal-game-01
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