And you think you know your users...

WTF?

Lessons?

Users don't care about what you care about.

Users don't read your copy or look at your branding.

Users gravitate toward the simple and the familiar.

Users rule the Internet.

LinksOriginal RWW Article• http://www.readwriteweb.com/archives/facebook_wants_to

_be_your_one_true_login.php

RWW Follow-ups• http://www.readwriteweb.com/archives/open_thread_the_i

nternet_is_hard.php• http://www.readwriteweb.com/archives/how_google_failed

_internet_meme.php

@brucemorrison