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A talk given by @cbetta at FOWA London 2013
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Concrete IdentityReally getting to know your users
Cristiano Betta, Developer Evangelist
Developer Evangelist
Why am I here?
Do we always want to use the same identity?
Should we always want to use the same identity?
Identity Providers
Out of 657 surveyed users 66% think that social sign-in is a desirable alternative.Source: bit.ly/bluestats
Google Facebook Twitter
Social vs Concrete
• Name, email, location
• Name, email, location
• Friends, address
• Name, email, location
• Friends, address
• Verified address, payment address, account type
• Name, email, location
• Friends, address
• Verified address, payment address, account type
• Seamless checkout
Demo
The nature of an identity matters
Well used authorization can improve the user experience
The user experience should be enhanced not impaired by user
