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YOUTUBEHow to Create Your Own YouTube Channel for Marketing
Instructor | Roger Lopez
What is a YouTube Channel?
Why is a Channel Important?
§ Provides a single YouTube URL to link to in other media§ Establishes your brand on YouTube§ Establishes relationship with customers§ Leads viewers to other videos§ Leads viewers to your website
Elements of a YouTube Channel
Featured Video
Elements of a YouTube Channel
Profile
Elements of a YouTube Channel
Uploads and Favorites
Elements of a YouTube Channel
Channel Comments
Recent Activity
Elements of a YouTube Channel
Subscriber
Friends
1.Upload your first video2.That’s it!
How to Create a Channel Page
Customizing Your YouTube Channel
Customize contentEdit Settings
Change color and background imageSend Bulletins
Customizing Your YouTube Channel
Channel name
Tags for Search Optimization
Selecting Content Modules
Choosing Video Content
Video layout
Featured Video
Automatically Play featured video
Choosing Video Content
Predesigned themes
Custom Colors and Fonts
Custom backgroundImage
Is that all there is? Yes… Unless you have a brand channel
Understanding Brand Channels
•Available only to major advertisers• More customization•More branding opportunities•More click opportunities•Looks more like a traditional branded web page
Clickable LinksChannel Banner
How Do You Get a Brand Channel?§ Establish a Google AdWords account§ Apply atwww.youtube.com/t/advertising§ Commit to at least $250,000 inAdWords/YouTube advertising§ $100,000 on YouTube Promoted Videos
Working Your YouTube Channel§ Post bulletins to channel subscribers§ Bulletins appear:– On your channel page– On home pages of all subscribers and friends§ YouTube equivalent of email marketing
Posting a Bulletin
The Bottom Line§ Your channel is your home page onYouTube§ Customize your channel page to reflect your brand imaging§ Promote your channel page in other online media§ Market to channel subscribers via regular bulletins
How To Get Metrics
Questions Contact Roger: [email protected] Twitter: inemode
Blog/Web: www.inemode.com
