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Sanam Yar

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Famous YouTubers at a glance:

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ADEPT SOCIAL MEDIA USAGE + STRONG SELF BRANDING

= ALL SUCCESSFUL YOUTUBERS

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LESSONS FROM YOUTUBERS ON SUCCESSFULLY NAVIGATING THE REPUTATION ECONOMY

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WORKS CITED 1.  Ault, Susanne. "Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens ." Variety . 05 Aug 2014: n. page. Web. 8 Jun. 2015.

<http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245/>.

2.  Bowles, Nellie. "Michelle Phan: From YouTube Star to $84 Million Startup Founder." Recode. Wordpress , 27 Oct 2014. Web. 8 Jun. 2015. <http:// recode.net/2014/10/27/michelle-phan-youtube-star-to-startup-founder/>.

3.  Brodesser-Akner, Taffy. "Turning Microcelebrity Into a Big Business." New York Times. 19 Sept 2014: n. page. Web. 9 Jun. 2015. <http:// www.nytimes.com/2014/09/21/magazine/turning-microcelebrity-into-a-big-business.html?_r=0>.

4.  Chamorro-Premuzic, Tomas. "The Future of You." Harvard Business Review . 01 Jan 2013: n. page. Web. 8 Jun. 2015. <https://hbr.org/2013/01/the- future-of-you/>.

5.  Clark, Dorie. "It’s Not a Job Search, It’s a Permanent Campaign." Harvard Business Review . 28 March 2012: n. page. Web. 8 Jun. 2015. <https:// hbr.org/2012/03/its-not-a-job-search-its-a-p/>.

6.  Friend, Tad. "Hollywood and Vine." New Yorker . 15 Dec 2014: n. page. Web. 10 Jun. 2015. <http://www.newyorker.com/magazine/2014/12/15/ hollywood-vine>.

7.  Gallo, Amy. "Boost Your Career with Social Media: Tips for the Uninitiated." Harvard Business Review . 20 Dec 2011: n. page. Web. 8 Jun. 2015. <https://hbr.org/2011/12/boost-your-career-with-social.html>

8.  Kessler, Sarah. "Inside Youtube's Fame Factory." Fast Company. n.d. n. page. Web. 8 Jun. 2015. <http://www.fastcompany.com/3033554/inside- youtubes-fame-factory>.

9.  Rossen, Jeffrey. "The Web Means the End of Forgetting." New York Times . 21 Jul 2010: n. page. Web. 8 Jun. 2015. <http://www.nytimes.com/ 2010/07/25/magazine/25privacy-t2.html?pagewanted=all&_r=0>.

10.  Schawbel, Dan. "The Reputation Economy is Coming - Are You Prepared?" Forbes. 28 Feb 2011: n. page. Web. 8 Jun. 2015. <http:// www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/>.

11.  Silverman, Rachel E., and Lauren Weber. "The New Résumé: It's 140 Characters; some Recruiters, Job Seekers Turn to Twitter, but Format is a Challenge; Six-Second Video Goes Viral." Wall Street Journal (Online) Apr 09 2013. ProQuest. Web. 9 June 2015 .

12.  Spangler, Todd. "New Breed of Online Stars Rewrite the Rules of Fame." Variety . n.d. n. page. Web. 8 Jun. 2015. <http://variety.com/2014/digital/ news/shane-dawson-jenna-marbles-internet-fame-1201271428/>.

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14.  Peters, Tom. "The Brand Called You." Fast Company. N.p.. Web. 8 Jun 2015. <http://www.fastcompany.com/28905/brand-called-you>.