Inaugural strategy team meeting exploring the opportunity, collaboration possibilities and possible results.
Inaugural Digital Agenda 2012 Preparation Meeting Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________1
27 Countries500 Million Population20 Million CompaniesVery strong Mid Market
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Meeting AgendaThe EU Commission objective for the Digital Agenda 2012
Quick introduction to the overall project
Social Media strategy development methodology
Project overview - timeline, resources, objectives, measurement
Team definition and objective for phase I (Assessment)
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Workshop Objective:Address the three perspectives of the social media economy: businesses, web entrepreneurship with job creation potential and public sector.
Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________SummaryThe EU Commission is spending Billions in the Digital Agenda ProjectSocial Media is one of 8 projectsI was invited to speak about Social Media, and now engage in strategy development.Isidro Laso is the official officer of the Digital Agenda Europe for the Social Media SideAssembling a group of smart social media people who initially volunteer on the strategy developmentWith the support of the EU Commission we are collectively trying to empower millions of businesses in the EUWhile volunteering today I guess we can all participate in quite some significant business uptake on the social media front
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Social Media Development
Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________68 years Social Media2003 LinkedIn opens their doors2004 Facebook goes online2006 Twitter starts as internal pet project2008 Presidential campaign with Obama
2009 Borders between personal and business usage becomes very blurryBusinesses and news stationen promote their social media presence2010 the year of social media for business First $100 Million investments with SM2011 User generated content beats corp. Content - Fear of bad feedback replaced by fear of being ignored2012 Highly strategic global engagement politically and economically
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________7Social Media Landscape EuropeCountryFacebook UserChange( %)Pen.registred Biz 2009Italy21,618,760+321 3601.51%37.22%3,889,543Spain16,314,500+686 1804.39%35.08%2,392,652France24,260,560+660 8202.80%37.46%2,193,030Germany23,522,500+921 8404.08%28.59%2,057,268United Kingdom30,783,600+534 2601.77%49.37%1,666,947Poland8,293,660+486 1806.23%21.56%1,445,455Czech Republic3,613,240+61 1601.72%35.42%907,280Greece3,698,360+51 7401.42%34.40%833,233Portugal4,342,380+138 6603.30%40.45%745,935Netherlands6,460,880+488 5208.18%38.50%617,807Sweden4,662,780+90 5801.98%51.39%591,875Hungary3,965,100+86 6402.23%39.68%555,947Romania4,690,680+284 1006.45%21.36%495,228Belgium4,647,920+133 9802.97%44.59%478,627Austria2,782,880+75 9202.80%33.88%290,686Bulgaria2,314,660-17 280-0.74%32.38%276,717Finland2,138,380+54 3002.61%40.69%224,595Ireland2,114,520+29 3601.41%45.74%168,342Lithuania1,034,460+26 1202.59%29.18%113,059Slovenia685,280-200-0.03%34.21%111,835Latvia345,420+17 4805.33%15.57%78,281Slovakia1,909,080-24 120-1.25%34.90%62,497Estonia460,300+3 7000.81%35.65%50,600Cyprus554,860+32 0406.13%50.32%47,545Luxembourg211,460+19 70010.27%42.50%27,288Malta200,480+4 6802.39%49.29%27,288Denmark2,837,520+23 1400.82%51.45%Total178,464,22020,349,560 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Proposal:Creating a pan European Social Media Strategy to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, actively engaged in social media who created new jobs, year over year till 2016. Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Social Media Strategy Development Methodology Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Methodical Social Media ApproachAssessing the situation before the final goals for the social media strategy are agreed on Understanding the real needs and issues in the EU in regards to business development Abstracting Social Media relevant sentiments
Developing a pan European SWOT Analysis
Strategy development leveraging the Social Media Strategy Hexagon
Program Development, Resources, Budgets
Execution Execution - Execution
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Methodology OverviewFour Quadrant Assessment MethodologyCustomer, Brand, Partner, Competition
NCP ModelNetwork Contribution Participation
Strategy HexagonGoal, Mission, Benefit, Action, Program, Report
Social Media Planning FrameworkProfessional execution model of goal oriented social media programs
Organization ModelA Social Media Service Architecture
Social Media ROI How to deal with it how to calculate an ROI
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Social Media Strategy Part 1Within 6 weeks:AssessmentFour quadrant assessment model
Assesing the state of the union within each participating country from a users point of viewEU presence in that countrySocial presence of businesses within the respective countryCompeting Nations
Initiating Strategy Development at EU Commission Meeting in June in Brussels
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Team Assembly Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________We need lots of smart people Social Media StrategistsFor each participating country, contributing to the overall strategy development and guiding the executionBackup Strategist8 Experienced Social Media Practitioner for each participating countryHelping with the initial assessmentWorking on program developmentCommunicating with local social media manager, community manager and other social media groupsEngaging with the local chamber of commerceWorking on Buzz Campaigns locally and on pan European levelAll together by June 8 ;)
Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________ParticipationPlease decide if you have the bandwidth and skills to join this journey
We will run a short survey in the next 24 hours well let you knowPlease contact me any time
Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Discussion Copyright 2012 Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________Thank You+1 (650) 384-0057+49 (39) 2023-8748
Digital Agenda Europe Page and Group
All social presences: http://XeeMe.com/axels Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________18Thank you
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Copyright Digital Agenda Group#XeeMe.com/da12social#da12social _______________________________________________________________________________