Strategy Team Recruitment Toolkit Instructions Do you want to help the Minnesota Department of Health (MDH) get the word out about an opportunity to join one of our Child and Family Health Strategy Teams? We welcome you to reach out to your contacts throughout the state to get them involved in the development of a future plan to improve the health and well-being of Minnesota’s women, children and families. To help make things easier for you, we’ve put together this recruitment toolkit with ready-to-use materials for you to send out to individuals you know who might be interested in this important work.

Priority Area Strategy Teams 1. Care during Pregnancy and Delivery: Increasing accessible, quality health care during pregnancy and

delivery. 2. Infant Mortality: Reducing the number of infants that die before their first birthday. 3. Comprehensive Early Childhood Systems: Ensuring Minnesota has inclusive systems that link young

children and their families to all the support and services they need. 4. Adolescent Suicide: Reducing the number of youth who take their own life. 5. Access to Services and Supports for Children and Youth with Special Health Needs: Ensuring all kids and

families have what they need to thrive. 6. Housing: Increasing safe, affordable, stable housing for all people living in Minnesota. 7. Accessible and Affordable Health Care: Comprehensive, quality health care services, including Family

Planning, that are available and affordable for all. 8. Mental Well-Being: Ensuring all people living in Minnesota have the opportunity to realize their abilities,

deal with day-to-day stress, have meaningful relationships and contribute to their family and community. Including building resilience in those who experience childhood trauma and adversity.

9. American Indian Family Health: Reducing disparities and supporting the well-being of American Indian families.

10. Parent and Caregiver Support: Supporting parents and caregivers socially and emotionally with family-focused activities, policies, and education.

11. Boys and Young Men: Protecting and promoting the physical, mental, and emotional health among people who identify as male.

Here’s how you can help our recruitment efforts: Email your network Use the email template on our Child & Family Health Strategy Teams webpage to encourage members of your community to join one of the teams. If you think your network might also be interested in helping us to recruit experts to participate, attach the toolkit materials to the email as well. Feel free to customize the messaging to what you think is appropriate for your contacts – the templates are all suggestions to get your gears turning!

Promote in your e-newsletter Include the e-newsletter article in the newsletters you regularly send out to the community. You can leave the content as is or adapt the messaging to what makes the most sense for your listserv. There are several graphics in the social media messaging packet on our webpage that you might also like to feature to make the article really pop.

S T R A T E G Y T E A M R E C R U I T M E N T T O O L K I T

2

Pass out flyers to your partners Sometimes, the old-school ways are the best ways. If you have an in-person event coming up or even one-on-one meetings with your partners, it would be great if you could pass along flyers about the Strategy Teams and how to get involved. We have both color and black/white options available on the webpage.

Share on social media Post on Facebook, LinkedIn or Twitter to let your followers know we are recruiting for the Strategy Teams. You can write your own post or share the recruitment posts from our social media accounts.

• MDH Facebook page: https://www.facebook.com/mnhealth/ • MDH LinkedIn page: https://www.linkedin.com/company/mnhealth/ • MDH Twitter page: https://twitter.com/mnhealth

Invite others to share these posts as well. We created templates for all three of these platforms as well as suggested photographs that meet the specified sizing requirements. They are included in the social media messaging guide on our webpage.

Thank you, thank you, thank you for your support. We want to ensure folks all across Minnesota know about this chance to inform our work and further the health and well-being of women, children and families

in Minnesota!

Strategy Team Member Responsibilities CFH Strategy Team members will work together with the Minnesota Department of Health (MDH) on developing strategies to improve the health and well-being of Minnesota’s women, children, families and communities.

The Strategy Team will: • Adhere to the strategy development values and process at meetings. • Learn about each of the priority needs assigned to strategy teams. • Review and understand root causes and evidence on priority needs. • Review literature and complete pre-work as requested. • Share own insight and expertise with the group. • Brainstorm potential strategies to address priority needs. • Prioritize and recommend 2-3 strategies for implementation.

Sample Email Template Do you want to improve the health and well-being of Minnesota’s women, children and families? Join one of the Minnesota Department of Health’s Child and Family Health Strategy Teams! MDH is seeking individuals excited for the opportunity to create a plan to improve the health of children and families in Minnesota. We hope to recruit team members who:

Have experience or expertise in maternal, family, and child health; Represent a wide range of experiences and perspectives; Provide geographic and cultural diversity; Understand both community and larger system level strategies; and Commit to fully engaging in action plan development.

S T R A T E G Y T E A M R E C R U I T M E N T T O O L K I T

3

Strategy Teams will each focus on one maternal and child health priority need based on results from the Title V Needs Assessment and will develop 2-3 strategies for the overall plan that will guide our work.

We need you! Your partnership will help us work together to improve outcomes and equity in Minnesota – where all communities are thriving and all people have what they need to be healthy.

For more information and/or to complete the interest survey, visit the Child & Family Health Strategy Teams webpage.

Sample Newsletter Article “Moving the Needle” on Equity for Maternal and Child Health The Child and Family Health (CFH) Division at the Minnesota Department (MDH) of Health recognizes the only way that we will be able to “move the needle” in reducing disparities in maternal and child health in our communities is to work together in authentic, collaborative, and innovative ways. The CFH Division conducted a comprehensive assessment of the health and well-being of Minnesota’s maternal and child health populations – including mothers, fathers, children (including those with special health needs), families, and communities. The CFH Division engaged the community at all steps of the process – reviewing assessment materials, completing surveys, participating in key informant interviews, and attending both virtual and in-person community forums. We now want to partner with the community and plan strategies based on the assessment priorities to develop a statewide strategic plan that will guide our future work in child and family health. Leading the process is a committee with representatives from the MDH CFH Division, the University of Minnesota School of Public Health’s Maternal and Child Health Program, and local public health agencies, as well as family advisors. We want you to participate in Strategy Teams. These teams will work together to develop strategies to address the priority needs identified by the needs assessment and evaluate progress on the strategies. We are looking for a variety of perspectives and experience to develop these strategies. For more information on how you can become involved in this important work to “move the needle” in improving health outcomes for maternal and child health populations, please visit the Child & Family Health Strategy Teams webpage.

Sample Social Media Posts LinkedIn We need you! The Minnesota Department of Health [link] is seeking individuals excited for the opportunity to create an action plan to improve the health of children and families in Minnesota. To get involved or learn more about joining one of our Child and Family Health Strategy Teams, visit the Child & Family Health Strategy Teams webpage. Stipends are available for those who are eligible.

Twitter

Help @MN health create an action plan to improve the health and well-being of women, children and families! To join a Child and Family Health Strategy Team, visit the Child & Family Health Strategy Teams webpage. Stipends are available for those who are eligible.

Facebook We need you! Help the Minnesota Department of Health [link] create an action plan to improve the health and well-being of women, children and families. To get involved or learn more about joining one of our Child and Family Health Strategy Teams, visit the Child & Family Health Strategy Teams webpage. Stipends are available for those who are eligible.

S T R A T E G Y T E A M R E C R U I T M E N T T O O L K I T

4

Sample Social Media Graphics Facebook/LinkedIn

1200 x 630

S T R A T E G Y T E A M R E C R U I T M E N T T O O L K I T

5

Twitter

1200 x 675

S T R A T E G Y T E A M R E C R U I T M E N T T O O L K I T

6

Strategy Team Recruitment Webpage and Interest Survey For more information, visit our Strategy Team Recruitment webpage: https://www.health.state.mn.us/about/org/cfh/strategyworkgroup (www.health.state.mn.us) To join a Strategy Team, please complete this short Interest Survey: https://redcap.health.state.mn.us/redcap/surveys/?s=YP4F4PRAY4 Note: Assignment to the team of your choice will be dependent upon the number of people interested in participating as a team member. Once the recruitment phase has closed, MDH will be in touch with additional information. If you are not able to receive support from your employer to participate in our Strategic Planning process, you are eligible to receive one of a limited number of stipends as compensation for your time and expertise. If you would like to be considered

for a stipend, please indicate this when you complete the Strategy Team Interest Survey. Once you are assigned to a Strategy Team, we will then begin the process of establishing an Annual Plan Agreement with you so you can be reimbursed. If you are not already registered as a State of Minnesota vendor, you will have to register in order to receive reimbursement.

We will provide more information on how to register as a vendor if you are assigned to a Strategy Team.