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@InMobiDeveloper #DevNest
The World’s Largest Independent Mobile Ad Network
Twitter DevNest London
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@InMobiDeveloper #DevNest
About Me!
● @edent (personal)
● @InMobiDeveloper (Work)
● Developer for http://code.google.com/p/dabr/ mobile web Twitter client
● Blogs at ● http://shkspr.mobi/blog (personal)
● http://www.inmobi.com/inmobiblog/ (work)
● Developer Relations at InMobi● I want your brains
● Mmmmm brains....
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@InMobiDeveloper #DevNest
Global Mobile Advertising
Why you can't just rely on US & EU for revenue
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@InMobiDeveloper #DevNest
Let's Cut To The Chase...
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@InMobiDeveloper #DevNest
This is what we do...
AKA “Obligatory Angry Birds Slide”
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@InMobiDeveloper #DevNest
• 35 Billion impressions / month• 9 Offices• Live in 125 countries
• 10,000+ Advertisers & Publishers• 250 Employees• 315 Million Consumers Reached
We Are a Global Mobile Ad Network
San Francisco
London
Nairobi Singapore
Bangalore
Tokyo
New York
Sydney Johannesburg
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@InMobiDeveloper #DevNest
Smartphone Examples
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@InMobiDeveloper #DevNest
iPad Examples
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@InMobiDeveloper #DevNest
What About Twitter?
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@InMobiDeveloper #DevNest
Speed15,000 Ads Per Second / 20 MS Server Response Time
InternationalManage Campaigns in Multiple Regions
Scale35 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe)
AnalyticsUnderstand What’s Going On With Reporting
InnovationRich Media / Video / HTML 5
Some Technical Information
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@InMobiDeveloper #DevNest
What Does This Mean For Twitter Devs?
● Twitter has world wide appeal
● Mobiles are a world wide phenomenon
● InMobi can serve adverts everywhere● (including Iraq, Antarctica, and Belgium)
● Don't restrict yourself to just English speaking countries
● Look beyond EU / USA
● Develop Local – Earn Global
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@InMobiDeveloper #DevNest
Number Crunching
● These are all from real Twitter API developers
● Anonymised for commercial sensitivity
● Numbers have been rounded
● Representative Samples● (i.e. I've pulled the ones which make the best examples)
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@InMobiDeveloper #DevNest
Country Ad Requests Ads Served Clicks Revenue (USD)
UK 565,000 200,000 1,050 $190.00
South Africa 41,000 37,000 250 $25.00
Indonesia 194,000 127,000 300 $15.00
Saudi Arabia 40,000 12,000 150 $10.00
Germany 29,000 18,000 50 $10.00
USA 487,000 32,000 150 $5.00
Singapore 35,000 34,000 100 $5.00
Australia 20,000 6,000 50 $5.00
India 31,000 30,000 100 $5.00
France 10,000 7,000 50 $5.00
A Twitter Mobile Website (Daily)
Representative sample
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@InMobiDeveloper #DevNest
Country Ads Served Revenue (USD)
Japan 8,930,000 $4,800.00
Mexico 1,150,000 $700.00
USA 1,740,000 $700.00
Indonesia 4,110,000 $600.00
Argentina 560,000 $600.00
UK 1,820,000 $600.00
Singapore 1,340,000 $400.00
Brazil 730,000 $300.00
Thailand 370,000 $200.00
Malaysia 410,000 $200.00
Venezuela 290,000 $100.00
Colombia 80,000 $40.00
India 230,000 $30.00
Philippines 300,000 $20.00
Saudi Arabia 220,000 $10.00
Kuwait 150,000 $10.00
Puerto Rico 50,000 $10.00
Kenya 20,000 $5.00
A Twitter Mobile App (Monthly)
Representative sample
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@InMobiDeveloper #DevNest
Country Ads Served Clicks Revenue (USD)
Indonesia 69,620,000 24,800 $1,050.00
Mexico 8,010,000 2,700 $300.00
Netherlands 3,510,000 1,200 $75.00
Brazil 2,430,000 1,000 $75.00
India 2,090,000 2,300 $75.00
Kenya 2,060,000 6,800 $300.00
USA 1,910,000 1,200 $150.00
South Africa 1,910,000 2,300 $450.00
Nigeria 1,650,000 2,800 $50.00
Venezuela 790,000 900 $50.00
Representative sample
Targeted Twitter Mobile App (Monthly)
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@InMobiDeveloper #DevNest
● There's a bunch of users you're probably not targeting
● I18N is hard – and expensive – but it's worth it
● EU / USA getting saturated
● Untapped potential in developing economies
● Lower CPC – but billions of potential customers
The World Is A Big Place
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@InMobiDeveloper #DevNest
Research Services
• Monthly Network Research Report• Third Party Research Capabilities
• Global Consumer Perspective on Mobile Advertising• Global Consumer Perspective on Mobile Shopping and Commerce• Youth Advocacy in the Age of Mobile
• Market Independence
www.inmobi.com/research latest consumer insights & global view of mobile usage